Remove Lead Generation Remove SEO Remove Widget
article thumbnail

The 3 Essential SEO Tools for Any Marketing Consultant

Duct Tape Marketing

The 3 Essential SEO Tools for Any Marketing Consultant written by John Jantsch read more at Duct Tape Marketing. To manage a strong SEO strategy, you need to keep a lot of balls in the air. We use a suite of tools to help us manage the many facets of SEO. We use a suite of tools to help us manage the many facets of SEO.

SEO 81
article thumbnail

What is Structured Data & Schema for Websites & SEO?

Duct Tape Marketing

What is Structured Data & Schema for Websites & SEO? For business owners and even for many marketing consultants, search engine optimization can seem like a headache – especially when it comes to any level of technical SEO. Schema is a topic that many in SEO service providers find to be complicated and difficult.

SEO 28
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

Look at some typical B2B marketing KPIs: Number of leads generated. Cost per lead. Lead quality (Marketing Qualified Lead, Sales qualified lead). Blogs, SEO, Ads. Lead intelligence: Find out names and email IDs of target prospects. Lead generation. Examples: Ambition , Badgeville.

B2B 48
article thumbnail

B2B Websites: 10 Best Practices for UX and Design

ConversionXL

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). This is a good practice not only for SEO but also user experience. That’s an important distinction. Page headers.

B2B 73
article thumbnail

How to Measure Content Marketing ROI: A Simple 4 Step Process

ConversionXL

Leads generated. This has been shown to improve SEO. As for actually deciphering the ROI, you have to see how many of those leads have converted to give you an exact income amount. Calculate content marketing ROI based on lead conversions. Each of these can be tracked with of Cyfe’s pre-built widgets.

Marketing 126
article thumbnail

How to Measure Content Marketing ROI: A Simple 4 Step Process

ConversionXL

Leads generated. This has been shown to improve SEO. As for actually deciphering the ROI, you have to see how many of those leads have converted to give you an exact income amount. Calculate content marketing ROI based on lead conversions. Each of these can be tracked with of Cyfe’s pre-built widgets.

article thumbnail

10 Best Practices for Better B2B Website Experience

ConversionXL

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction.

B2B 48