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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Read everything you can about viral marketing. Maybe it’s time to sign up for a few free Webinars, or even invest in an expert consultant in this area.

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Lead Generation – A Complete System

Duct Tape Marketing

Lead Generation – A Complete System written by John Jantsch read more at Duct Tape Marketing. Leads are the lifeblood of every business. Clients are actually the lifeblood, however, without leads there are no clients, but that’s a topic for another post. Lead generation is essentially a game of channels more than tactics.

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7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

Webinars Conferences & Expos. Show your emotional side to increase virality. Milkman in an article entitled, "What Makes Online Content Viral?" Whats the Most Powerful Use of Big Data for Lead Generation Marketing in 2013? SEO Paid Search Search Marketing. More Categories. Ad Industry Metrics. Audience/Traffic.

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. The inability to retarget video viewers doesn’t preclude lead generation. As Seinfeld said , “There is no such thing as an attention span. Stay on brand. Plan it out.

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8 Strategies To Drive Your Startup To Profitability

Startup Professionals Musings

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Word-of-mouth and social media may get you started, but there is no substitute these days for special promotions, webinars, presence at trade shows, and actively calling on decision makers.

Startup 335
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5 Startup Marketing Actions to Impress Investors

Startup Professionals Musings

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging).

Marketing 265
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8 Keys To Scaling The Business After Initial Traction

Startup Professionals Musings

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Word-of-mouth and social media may get you started, but there is no substitute these days for special promotions, webinars, presence at trade shows, and actively calling on decision makers.