How to Craft (Or Pivot) Your Agency Value Proposition
ConversionXL
NOVEMBER 5, 2020
And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. About 18 months later, we pivoted our messaging to evolve beyond digital PR. These days, many agencies start as a lean operation. Image source ).
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