Duct Tape Marketing

JANUARY 15, 2025

Robert is an expert in workplace culture, employee retention, and leadership. By fostering psychological safety, improving communication, and rethinking job exit strategies, businesses can enhance employee retention, protect workplace culture, and build long-term loyalty. John Jantsch (17:07.533) Yeah. Well, truth.

Exit Strategy 60

Exit Strategy Retention Employee Programming 60

Up and Running

OCTOBER 7, 2019

You need to use your time and resources productively by focusing on the right metrics so you can use data to help you implement improvements that matter. The first step is to formulate a KPI strategy by selecting the right metrics to track. The metrics should help you identify areas for improvement.

Founder 71

Founder Retention Metrics Technical Review 71

Board Effect

JUNE 24, 2024

From financial instability to poor board leadership, the warning signs of a nonprofit in distress are critical to recognize early on. A recent Forbes Nonprofit Council article highlighted 20 such warning signs , emphasizing the importance of proactive leadership and strategic intervention to steer nonprofits away from potential failure.

Software Review 52

Software Review Technical Review Retention Security 52

Startup Professionals Musings

MARCH 3, 2021

To keep you on a positive track with potential investors, I recommend the following logic principles, to balance your passion in presenting your vision of a new business: Make sure your plan includes some business metrics. For example, if you have ever watched the Shark Tank show on TV, they always ask about the cost of customer acquisition.

Exit Strategy 406

Exit Strategy Merger Angel Investor IPO 406

Duct Tape Marketing

AUGUST 22, 2024

As businesses increasingly seek scalable marketing leadership, the demand for fractional CMOs has surged. Leadership: Many businesses lack strategic marketing leadership, especially in the $3 to $30 million range. 12:00] Acquisition and Retention A fractional CMO should focus on both customer acquisition and retention.

Leadership 80

Leadership Technical Review Retention Widget 80

Board Effect

APRIL 15, 2024

Measuring DE&I progress Use tools and metrics. “To Let’s examine our retention rates, ensuring that our teams reflect the diversity of the communities we serve. Effective leadership and governance thrives on diversity of perspectives and diversity of perspectives doesn’t just happen. So, how do we gauge our progress?

Ireland 83

Ireland Ohio Government Equity 83

Duct Tape Marketing

DECEMBER 7, 2023

.” This podcast episode with Kai Anderson offers a deep dive into the transformative journey from employees to contributors, defining the people age, navigating the new rhythm of work, evolving leadership styles, and understanding the dynamics of the great resignation. Certainly the hierarchical structure of leadership has to change.

Employee 94

Employee Europe Leadership Technical Review 94

Austin Startup

SEPTEMBER 2, 2021

One of the most rewarding aspects of Sales leadership is being “close to the money.” On the flip side, if sales productivity begins to fall or customer retention dips, they feel the impact before it hits the company’s financial statements. They understand the key metrics and how they interact. By lead source? Invest more?

Revenue 72

Revenue Retention Forecast Sales 72

YoungUpstarts

MAY 30, 2020

Corporate leadership will soon face new challenges with adhering to social distancing policies and the potential for continuing lockdowns, as well as responding to an anxious audience of both employees and customers. Instead, shift your focus on the quality of the work being done, not how many hours were spent at a desk.

Leadership 223

Leadership Public Relations Community Employee 223

Duct Tape Marketing

MARCH 30, 2023

Laughs and playfulness will connect your team and help strengthen bonds and relationships amongst them, which then will help solve issues that can be found in unhappy employees such as retention, engagement, physical and mental health problems, or lack of innovation and creativity. Do you still get that pushback? [07:43]

Retention 92

Retention Canada Channel Pay to Play 92

Mike Michalowicz

NOVEMBER 27, 2024

Gratitude is often undervalued in leadership, yet it holds transformative power. As we explore this idea, let’s tie it to the principles in All In – where leadership is about more than just achieving; it’s about showing up fully, both for others and for yourself. Leadership is demanding, no matter how much experience you have.

Leadership 78

Leadership Metrics Demand Employee 78

ConversionXL

JANUARY 28, 2021

Whether you’re looking to improve conversions or retention CDP’s can provide a holistic view of both your opportunities and areas for improvement. Additionally, on average, businesses receive data and metrics from 28 unique sources. Image source ). Use cases for CDP’s. Avoid Data Silos.

Technical Review 86

Technical Review Software Review Analytics Technical Cofounder 86

Women Entrepreneurs Can

JULY 30, 2024

Employee Engagement and Retention Inclusive workplaces improve employee satisfaction and reduce turnover. These platforms share their distinctive metrics, ensuring you reach a broad talent pool. Leadership and Accountability Leadership commitment is crucial for successful D&I initiatives.

Technical Review 52

Technical Review Metrics Leadership Retention 52

Duct Tape Marketing

OCTOBER 27, 2021

His 20-year professional career included leadership positions at McDonald’s, Discover, and Humana. His 20 year professional career includes leadership positions at McDonald's discover and Humana. If it's fallen out the back end in service or in sales or whatever the metric is for what an actual growth is.

Customer 101

Customer Technical Review Social Media Green 101

Austin Startup

FEBRUARY 1, 2018

Hard skills such as data analytics are essential to being successful as a product manager, but equally-valued are soft skills such as communication, collaboration and leadership. Use frameworks in interviews to explain your qualifications and show your thought-processes. from administration to politik? I learned that software engineers?—?or

Management 85

Management Product Technical Review Software Review 85

Startup Lessons Learned

JANUARY 2, 2009

The core of the article is my first attempt to articulate the key metrics (in graph form) that I believe demonstrate customer value. Retention cohort analysis. Here in Tampa, our biggest challenge is convincing the regions technology "leadership" that grassroots economic development is a good thing. Funnel averages over time.

San Francisco 60

San Francisco Tampa Continuous Deployment Lean 60

ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Other objectives you might consider include: Improving close rate; Increasing sales velocity; Increase deal size; Expanding business with current customers; Improving retention; Increasing referrals and recommendations.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

APRIL 13, 2017

same thing as growth hacker or growth marketer): “The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. There’s lot of overlap, but what it comes down to is metrics and goals. Product vs. Growth?

Analytics 99

Analytics Engineer SEO Channel 99

Startup Professionals Musings

JUNE 8, 2019

That starts with initially building a solid business strategy, including a strong support system for scalability, long-term leadership, and adaptability. For a successful launch and scalable growth, they need to establish many checkpoints, with metrics to assess their progress and alignment with the vision.

Angel Investor 220

Angel Investor Equity Leadership Demand 220

Duct Tape Marketing

APRIL 27, 2022

22:24] Retention and recruitment have become really hot right now for a lot of organizations – what role can community play? [24:13] And we spend a lot of time with them getting their feedback and, you know, and putting them in front of our product leadership to make sure that we can build all the tools that they want.

Community 78

Community New York Small Business New York City 78

YoungUpstarts

DECEMBER 17, 2018

Why does employee retention matter? Employee retention is key to surviving. 10 proven employee retention advice. Below are 10 proven employee retention advice that will help you keep your them. Provide quality and effective leadership. Especially at the senior leadership level. Set proper expectations.

Employee 138

Employee Retention Leadership Framework 138

YoungUpstarts

NOVEMBER 13, 2017

Hiring and retention in such a context can then move away from ‘fit’ to the actual culture with an ‘addition’ to the aspired culture in order to celebrate diversity and more importantly add to the company’s reputation and attractiveness. The benefits of ‘cultural add’ over ‘fit’. Embedding a diversity.

Framework 184

Framework Government Retention Hiring 184

YoungUpstarts

MAY 3, 2018

If an employer wants to maintain higher retention levels, they should strive to provide a deeper connection for employees to their work, their coworkers, or to the mission and vision of the organization. This, in turn, will positively impact employee engagement, retention, and company morale. Create Challenging Work.

Employee 133

Employee Retention Leadership Metrics 133

ConversionXL

MARCH 29, 2017

For example, in a year, do you think you can increase your retention by 30%? Drew talks about this in the sense of ecommerce (number of customers, AOV and retention), but you’ll find that the formula works for a lot of other business models as well. Note: Drew suggests starting with the retention goal first.).

Marketing 48

Marketing Distribution Retention eCommerce 48

Duct Tape Marketing

MARCH 6, 2025

Max helps marketing agencies rethink their approach to agency growth by focusing on agency upselling, client retention, and long-term relationship strategies. Agencies should focus on providing marketing leadership services to guide small business marketing strategies, especially when internal leadership is lacking.

Leadership 71

Leadership Retention Sales Revenue 71

The Next Web

JANUARY 17, 2014

By quantifying happiness, you can get a quick snapshot of this metric team-wide. Feeling that others know them and understand their personal desires and goals helps to maintain team cohesion and employee retention. Ask this question once a month to encourage leadership from everyone in the company.

Employee 152

Employee Retention Agile Leadership 152

Mike Michalowicz

OCTOBER 9, 2014

What are the metrics you need to make daily, weekly, monthly, quarterly? Studies show that companies who measure based on results have increased productivity, employee satisfaction and retention, and reduction in costs such as real estate (more virtual offices, less cubicle space). Then, break it down for each employee.

Product 127

Product Employee Retention Leadership 127

YoungUpstarts

MARCH 21, 2018

Frustration and anger are powerful emotions, and when leaders get flooded with these feelings they typically fall into a model of leadership and accountability deeply embedded in their memories – parenting, So they demote their employees to the role of children. But most adults do not want to be patronized or treated like children.

Leadership 100

Leadership Retention Employee Metrics 100

The Startup Magazine

MAY 9, 2024

Their net revenue retention (NRR) soared to 150%, a testament to their product’s value to existing customers. During the ZIRP era, vanity metrics like customer acquisition cost (CAC) to lifetime value (LTV) ratio and monthly active users (MAU) dominated investment decisions.

Burn Rate 88

Burn Rate Startup Bankruptcy Metrics 88

Occam's Razor

JULY 15, 2014

It also handy explanations of the metrics, with key context where necessary. Go three levels, or five, inside the organization to the Senior Leadership, would they get anything out of this? These will sound like: Metric x is down because of our inability to take advantage of trend y and hence I recommend we do z. But that is ok.

Analytics 160

Analytics Metrics Web Ohio 160

YoungUpstarts

DECEMBER 4, 2018

Gender equality has become a hot topic, particularly with regard to the scarcity of female leadership in the technology industry. In order to be effective, equality must be a meaningful part of the culture, not just a metric. This aids tremendously with our employee recruiting and retention strategy.

Retention 113

Retention Employee Agile Differentiation 113

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. The Growth Manager also needs creativity, strategic thinking, and of course leadership.

Management 20

Management Analytics Technical Review Silicon Valley 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. The Growth Manager also needs creativity, strategic thinking, and of course leadership.

Management 20

Management Analytics Technical Review Silicon Valley 20

YoungUpstarts

SEPTEMBER 25, 2020

Typically, the L&D function includes onboarding new employees, mandatory employee training (think about topics such as harassment, diversity & inclusion, etc), leadership development, new product training, and enrichment curriculum. That simple metric will give you a simple baseline from which to improve.

San Jose 149

San Jose San Francisco Silicon Valley Employee 149

ConversionXL

AUGUST 24, 2021

In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this. Bring it to your team and make it your baby, tracking key metrics all the way. Know the magic. Conclusion.

Management 141

Management Marketing Campaign Social Media 141

View from Seed

FEBRUARY 27, 2019

make sure there’s strong alignment and clarity among the founders/senior leadership. product engagement, retention metrics). Post-PMF: Key milestones the business needs to hit (e.g. growth/revenue target) to get to the next stage/financing round. It’s not enough for the CEO to know what these are?—?make

Hiring 120

Hiring Bandwidth Product Early Stage 120

Ben's Blog

MAY 15, 2020

What are those metrics? Andrew : If you are a travel company right now, I think you’re seeing very specific metrics dropping. As a result of that, all of those metrics go up. You typically have to have the more directive leadership style, versus curating things from the bottom up, in order to move quickly.

Founder 36

Founder Conversion Technical Review Cash Position 36