Remove Leadership Remove PR Remove Vertical
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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. The Potrero benchmark strategy was one component of this creating end user demand through PR.)

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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. About 18 months later, we pivoted our messaging to evolve beyond digital PR. Choose to expand vertically or horizontally. Image source ).

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SuperMac War Story 2: Facts Exist Outside the Building, Opinions.

Steve Blank

They said the product reviews in these publications were by far the biggest influence on which card to buy. (This made our PR problem manageable and focused. Yet our customers said they got their company and product information from only three publications: MacWorld, MacUser and MacWeek.

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Twitter Link Roundup #133 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Interesting vertical farm concept coming together in an old Chicago meatpacking plant – [link]. Here are some of the links that I’ve liked and shared this past week!

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Rocket Science 4: The Press is Our Best Product

Steve Blank

Instead the huge mismatch between expectations and reality of our first games diminished the brand and demoralized the company – we never recovered.

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This Proves it?—?The Pandemic Is A Startup Accelerant

Austin Startup

In my career, I have worked at large advertising, PR and marketing firms creating strategies and campaigns for big iconic brands, launched and relaunched innovations from those brands, and supported the launch of many startup companies. so can you just do some PR to get it out there.”

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Startup Founders Should Focus on Managing Expectations Before Managing KPIs

YoungUpstarts

Demonstrate inclusive leadership, and include the entire team in the decision-making process – not just top down. Employees are the foundation of any firm – the first KPI any company should focus on over the next 12 months is to bring stability back into the firm, and reduce annual turnover.