Remove Leadership Remove Retention Remove Technical Review
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

Mr. Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. I assure you of the need to really listen to customer feedback, both proactively in market studies, as well as after-the-sale reviews. Don’t forget it.

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Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

As businesses increasingly seek scalable marketing leadership, the demand for fractional CMOs has surged. Leadership: Many businesses lack strategic marketing leadership, especially in the $3 to $30 million range. 12:00] Acquisition and Retention A fractional CMO should focus on both customer acquisition and retention.

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When Should a Small Business Hire an Executive Team?

Up and Running

But there comes a time when bringing on executive leadership is the reasonable and right next step. Another benefit of filling executive leadership roles is that doing so will likely free up time you can spend on other things. The nature of your business will determine which executive leadership positions make the most sense.

CTO Hire 163
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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

SAS Canada “customer champions” helped the firm restore declining customer retention rates—which had fallen as low as the mid-80s percent — back to the firm’s traditional high retention rates of 97-98 percent. Some of the most creative technology coming out of Silicon Valley is designed to do exactly that.

Customer 154
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Minimize the Impact of Volunteer Board Departures With the Right Tech Strategies

Board Effect

When a board resignation makes the news, there is usually a high-profile conflict behind it, such as the Santa Fe Animal Shelter & Humane Society’s leadership turmoil or mass resignations from the Walton Arts Center. Fortunately, technology has a role to play in minimizing the effects of board transition — including prevention.

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7 Reasons Large Websites Can’t Ignore Enterprise SEO

The Startup Magazine

In the competitive digital landscape, large websites face unique challenges due to expansive content and broad audience reach. Scalability Scalability is a major challenge for large websites due to their extensive pages and content. A study that 37% of website visitors bounce due to poor navigation and information architecture.

SEO 146
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Why Active Management Will Prevail Over The Annual Performance Review

YoungUpstarts

The annual performance review is quickly becoming a thing of the past. However, the most significant reason is that the annual performance review is simply unable to sustain, measure, or improve employee productivity in the workplace in a way that is effective or engaging for employees. The answer is active management.