article thumbnail

How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

If you don’t have a good sales methodology already in place in your organization you might try reading that last link. Sales & post-sales support: One of the most important roles the CEO can play is to help you in the sales cycle and even in post sales. Not always, of course.

article thumbnail

7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

Mr. Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Long sales cycles obscure beginning and end of costs. More empowered buyers have resulted in longer sales cycles.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Scaling Sales: Arming & Aiming – A’s, B’s & C’s

Both Sides of the Table

In each sales situation your goal as the leadership of the company is listening to feedback, calculating the customer ROI, testing what prices people are willing to pay, learning where budgets will come from, etc. They might have other initiatives, budget constraints or just need more time to evaluate your space.

Sales 286
article thumbnail

Confronting A Radically New B2B Marketplace: The Storytelling Secret That Will Rock Your Result

YoungUpstarts

A recent survey by CEB reported that 57 percent of the typical business-to-business sales cycle is complete before the buyer’s first contact with vendors. When they do reach into engaging and experience-driven content, they do so as a “late in the sales cycle” component of their mix.

B2B 170
article thumbnail

What’s more important: product or sales?

Version One Ventures

Sales is more of an execution game, meaning a start-up can hire senior executives to shape and refine the sales and distribution strategy. On the other hand, a great product requires great leadership with the right product instincts. 2) Sales-driven companies can turn into service organizations.

Sales 144
article thumbnail

Why Hire a Fractional CMO in the Early Days of Your B2B Startup

The Startup Magazine

link] Cost-Effective Solution for High-Level Leadership Startups must be judicious with their spending, particularly in the early stages. At the same time, for almost half the salary of a full-time CMO, these part-timers provide high-level leadership and marketing expertise. Why do B2B companies struggle with marketing?

B2B 148
article thumbnail

Leaving Government for the Private Sector – Part 2

Steve Blank

The larger the company, the more they’ll separate out business development and sales, with business development focused primarily on lead generation and sales focused on sealing the actual sale of the product or service. Sales roles : The sales cycle is similar to the recruitment cycle of a source.