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How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand

The Startup Magazine

Betancourt Lopez put together a group of investors, including Félix Ruiz and Hugo Arévalo, who were the founders of Tuenti, a social networking app. The great-grandson of Hermogenes Lopez had a long history as an executive and angel investor prior to taking on the leadership role at Hawkers.

Viral 158
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How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand

The Startup Magazine

Betancourt Lopez put together a group of investors, including Félix Ruiz and Hugo Arévalo, who were the founders of Tuenti, a social networking app. The great-grandson of Hermogenes Lopez had a long history as an executive and angel investor prior to taking on the leadership role at Hawkers.

Viral 78
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37 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

Despite the ongoing recession, I took to my kitchen table in 2013 to launch Digital Air Strike — an award-winning automotive social media and digital engagement company. Tapping into my knowledge of and experience in automotive marketing, I identified a need to monetize social networks for businesses. 12) We Wanted to Help.