Steve Blank

FEBRUARY 23, 2009

Eighty some pages later I realized that a) I had some great war stories as a good marketeer and failed CEO, b) I’d have to pay my wife and kids to read them, c) the three of them were probably the entire total available market, and d) when I looked at what I had done and what other entrepreneurs had done at their startups, that there was a pattern.

Redemption 133

Redemption Silicon Valley RSS California 133

crowdSPRING Blog

JULY 8, 2012

This doesn’t mean that various newsletters, marketing campaigns, and other communications don’t slip into my work email, it just means that I try hard to limit those and will not hesitate to clink ‘unsubscribe’ when necessary. They have a great product and a great marketing team. Target and segment. Photo: bby.

Campaign 94

Campaign Lean Email Marketing 94

Steve Blank

FEBRUARY 23, 2009

Reply Best books for the lean product managers — Justin Gibbs , on April 28, 2009 at 2:44 pm Said: [.] That’s in stark contrast to the traditional Product Development Model where it’s expected a customer is already there and waiting and it’s simply a matter of [.] familiar with Customer Development you should be.

Product Development 163

Product Development Developer Silicon Valley Product 163

crowdSPRING Blog

AUGUST 11, 2013

In the universe of lean marketing tactics, best practice always includes a healthy mix of public relations efforts. Related posts: Lean Marketing: Public Relations strategies for small businesses and startups. Lean Marketing Tips: Public Speaking. Listen to the experts and much pain can be avoided!

Lean 84

Lean Public Relations PR Redemption 84

Steve Blank

SEPTEMBER 7, 2009

Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Morale in Sales and Marketing starts to plummet. Blame it On Marketing In the next 3-6 months, a new VP of Sales is hired.

Customer Development 233

Customer Development Developer Customer Silicon Valley 233

Steve Blank

OCTOBER 22, 2009

Getting Out of the Building Wasn’t Entertainment – Discovery and Validation Now that I was the master of the “facts” about customer needs in these specialized vertical markets , and with my team of vertical marketers , I thought I had achieved absolution and redemption. But there was one fatal flaw.

Silicon Valley 202

Silicon Valley RSS Vertical California 202