Lean Marketing SEM 
Startup Lessons Learned
SEPTEMBER 15, 2008
Lessons Learned by Eric Ries Monday, September 8, 2008 The lean startup Ive been thinking for some time about a term that could encapsulate trends that are changing the startup landscape. After some trial and error, Ive settled on the Lean Startup. I like the term because of two connotations: Lean in the sense of low-burn.
Startup Lessons Learned
SEPTEMBER 13, 2008
Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing. SEM is a simple idea.
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Startup Lessons Learned
NOVEMBER 7, 2008
Dont worry about selecting particularly good keywords, if youre new to SEM. Even more importantly, you can start to experiment with feature set, positioning, and marketing - all without building a product. Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. Just put in your credit card.
Startup Lessons Learned
SEPTEMBER 15, 2008
Lessons Learned by Eric Ries Monday, September 15, 2008 The one line split-test, or how to A/B all the time Split-testing is a core lean startup discipline, and its one of those rare topics that comes up just as often in a technical context as in a business-oriented one when Im talking to startups. These involve persuading people to: 1.
Startup Lessons Learned
SEPTEMBER 30, 2008
Platform selection and technical design - if your business strategy is to create a low-burn, highly iterative lean startup, youd better be using foundational tools that make that easy rather than hard. But I think in a lean startup, the development methodology is too important to be considered "just management." I dont think so.
Both Sides of the Table
MARCH 11, 2011
Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! they can build teams that really focus on building & marketing great products. Google was clear that they WOULD NOT go into this business.
Startup Lessons Learned
SEPTEMBER 7, 2008
One major theory that has influenced the way I think about processes comes from Lean Manufacturing , where they use these same techniques to build cars. The Lean Startup Intensive is tomorrow at Web 2.0. Amazing lean startup resources Is Entrepreneurship a Management Science? Expo SF (May. for Harvard Business Revie.
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