Remove Lean Remove Metrics Remove Retention
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Lessons Learned: The metrics and levers of engagement.

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. Unfortunately, its easy to lose track of positioning effects when optimizing for a single metric.

Metrics 88
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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

Growth marketing borrows a concept from the lean startup methodology. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win.

Framework 102
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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Every board meeting, the metrics of success change. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Time-to-complete-a-sale is not a bad metric for validated learning at this stage. Expo SF (May.

Customer 167
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Which Fundraising Round Should You Skip?

View from Seed

The reason is that b2b fundraising is largely driven by data and metrics, and pre-seed dollars usually don’t get you to many meaningful data points. Some very early dollars may be required to assemble the early team, in which case I’d lean towards bringing on some angels who are willing to invest in a company at a very favorable price.

Dilution 149
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Lean Startup fbFund wrap-up

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, July 3, 2009 Lean Startup fbFund wrap-up Last week I had a real blast meeting with the companies at the fbFund incubator at Palo Alto. The Lean Startup fbFund Edition View more documents from Eric Ries. The Lean Startup Intensive is tomorrow at Web 2.0. Without further ado. Expo SF (May.

Lean 60
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Marching through quicksand

Startup Lessons Learned

Despite all the energy invested in talking to authors about the size of their platform, very few gatekeepers have a rigorous set of metrics for measuring it. The problem is that there are no other metrics they can look at to judge the content of a book to know if it’s worth reviewing. Is that a lot? 12comments: Dougvs said.

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Business ecology and the four customer currencies

Startup Lessons Learned

A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). These concepts have important implications for any lean startup.

Customer 156