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Lessons Learned by Eric Ries Monday, September 8, 2008 The lean startup Ive been thinking for some time about a term that could encapsulate trends that are changing the startup landscape. After some trial and error, Ive settled on the Lean Startup. I like the term because of two connotations: Lean in the sense of low-burn.
We’re going to test this hypothesis by teaching a Lean LaunchPad class for Life Sciences and Health Care (therapeutics, diagnostics, devices and digital health) this October at UCSF with a team of veteran venture capitalists. The teams that took the Lean Launchpad class – get ready for this – had a 60% success rate.
Lessons Learned by Eric Ries Wednesday, December 23, 2009 Why vanity metrics are dangerous In a previous post, I defined two kinds of metrics: vanity metrics and actionable metrics. In this post, Id like to talk about the perils of vanity metrics. My personal favorite vanity metrics is "hits."
Over the years Dino and I brainstormed about how Lean entrepreneurship would affect regional development. However, four critical advances over the past decade (cloud, accelerators, Lean, and Angels) not only changed the math for tech investing but made regional tech clusters possible. The Bend Experience. The Bend Experience.
Today, I want to introduce you to a new concept for starting and growing successful companies: Lean Planning™. Before I dive too deeply into the Lean Planning methodology, it makes sense to talk about its history and where it comes from. Lean Planning is born. Do startups have a manual? Step 1: The Pitch.
LEAN STARTUP MOVEMENT. ” is Eric Ries who wrote the must own, “ The Lean Startup ” *. He published another MUST READ post about being careful not to confuse early revenue traction with product / market fit. The team has stated it and has built metrics around key goals for future success. The money quote.
He nails the current key startup parameters, including the following: Crafting a lean business plan as your road map. Before you bring on partners, develop intellectual property, raise capital, or generate revenues, you need to establish an official business entity. Incorporating a business entity early through online services.
Guest post by Lisa Regan, writer for The Lean Startup Conference. Between webcasts and interviews, we’ve been gradually introducing some of the speakers who are appearing at this year’s Lean Startup Conference. So we spent some time iterating--leanly, we thought--on the revenue model. Lean validation.
In the quest for optimization, A/B tests, metrics, and funnels, we're in danger of losing the fun and value of creative work. We're "lean" but we're not stirring hearts. Now by all of the usual arguments for Lean, Agile, and minimimalism, I should have used boogers too: Boogers were already semi-standardized.
Everyone has their own definition of momentum (user numbers, revenue, channel partners, biz dev deals, whatever). That might work for $50-100k but less likely for $3m unless you’re a seasoned entrepreneur, known to the VC, have some metrics that work in your favor or have built something the VC believes to be truly unique.
Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal. More on that in a moment.
He nails the current key startup parameters, including the following: Crafting a lean business plan as your road map. Before you bring on partners, develop intellectual property, raise capital, or generate revenues, you need to establish an official business entity. Incorporating a business entity early through online services.
Of all the tactics I have advocated as part of the lean startup , none has provoked as many extreme reactions as continuous deployment , a process that allows companies to release software in minutes instead of days, weeks, or months. The Lean Startup Intensive is tomorrow at Web 2.0. Expo SF (May. for Harvard Business Revie.
The Stanford Lean LaunchPad class was an experiment with a new model of teaching startup entrepreneurship. The Week 6 Lecture: Revenue Model. This week’s lecture covered the Revenue Model including questions like these: How does your company make money? What types of revenue streams are there? Two weeks to go.
I owe it originally to lean manufacturing books like Lean Thinking and Toyota Production System. If you can start getting ROI on a feature in month one of a twelve month project versus waiting until the end, youve comparatively reduced the cost of development by the revenue generated by that feature over 11 months. Expo SF (May.
Lessons Learned by Eric Ries Thursday, July 2, 2009 How to conduct a Five Whys root cause analysis In the lean startup workshops , we’ve spent a lot of time discussing the technique of Five Whys. My intention is to describe a full working process, similar to what I’ve seen at IMVU and other lean startups. Expo SF (May.
Five Quarters of Profitability During the 1980’s and through the mid 1990’s startups going public had to do something that most companies today never heard of – they had to show a track record of increasing revenue and consistent profitability. There was now a public market for companies with no revenue, no profit and big claims.
Lessons Learned by Eric Ries Wednesday, April 7, 2010 Learning is better than optimization (the local maximum problem) Lean startups don’t optimize. At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. For example, I’m a big believer in split-testing.
This theory has become so influential that I have called it one of the three pillars of the lean startup - every bit as important as the changes in technology or the advent of agile development. The Lean Startup Intensive is tomorrow at Web 2.0. Amazing lean startup resources Is Entrepreneurship a Management Science?
Guest post by Lisa Regan, writer for The Lean Startup Conference. How can established companies benefit from implementing Lean Startup? Of course, you can also continue the conversation by attending The Lean Startup Conference. What can Lean Startup do about this? They’ll jump in to answer in the coming days. (Of
And it was going to mention the two words that SuperMac marketing needed to live and breathe: revenue and profit. And the results weren’t the traditional PR metrics of number of articles or inches of ink. We were constantly creating metrics to see the effects of different PR messages, channels and audiences on end-user purchases.
Modern Lean Startup theory blares out from the red-tiled rooftops of Stanford: Seek the Data and Ye Shall Find! But as much as I respect and follow Lean Startup theory, objective measurements aren’t the only things that matter. I was embarrassed when referring you guys to friends.&#. But hold on. They were still customers.
Subscription business brings recurring revenue. This allows you to enjoy a constant source of incoming revenue, as long as you’re keeping the subscribers satisfied (that is of course essential). Through customer acquisition, you’ll work to grow the revenue and then, use that revenue to cover operational costs.
Lean Analytics Book. The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company.
This was the major theme behind a discussion my company hosted recently with “Lean Analytics” author Alistair Croll. Then once they learn what the market responds to (and what moves the needle on revenue, site traffic, clicks or another important performance metric), you can invest in fully building out the concept.
And one day a remarkable thing happened: we started making more than five dollars a day in revenue. The Lean Startup Intensive is tomorrow at Web 2.0. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.
Dribbble is what I like to call a “boot up,” or “organic startup” – a company that lives and breathes on revenue. […] For us, getting cash flowing in sooner than later was critical to give us resources to respond to the site’s rapid growth. Stay lean for as long as possible. Be creative, and stay lean. Scale rapidly.
He’s dubbed the approach “ pretotyping ,” and it shares many of the same principles as both its similar-sounding (if later-stage) cousin, prototyping, as well as the more well-known lean startup movement. NVV: Lots of entrepreneurs reading this will think about the lean startup movement when they hear about pretotyping.
Despite all the energy invested in talking to authors about the size of their platform, very few gatekeepers have a rigorous set of metrics for measuring it. The problem is that there are no other metrics they can look at to judge the content of a book to know if it’s worth reviewing. What is the right revenue model?
A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). These concepts have important implications for any lean startup.
I hear similar things for pre-revenue startups that are on schedule, on time, and on budget - even though they are busy building something that nobody wants. (In Vanity metrics and success theater are in a moral grey area; they are masking the fact that some of our industry’s most “successful” ventures are actually value destroying.
In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. Growth marketing is about process over tactics.
No changes were made to the customer journey, and it had nothing to do with revenue lift. It isn’t about finding quick hacks to boost short-term revenue. Growth marketing borrows a concept from the lean startup methodology. If your campaign works and your brand awareness metrics improve, you win.
Guest post by Lisa Regan, writer for T he Lean Startup Conference. We’ve posted the full program for The Lean Startup Conference , and it includes more than three days of events for Gold pass holders and six days of events for VIP pass holders. On the evening of December 8, Ignite Lean Startup kicks off the conference.
The reason is that b2b fundraising is largely driven by data and metrics, and pre-seed dollars usually don’t get you to many meaningful data points. Some very early dollars may be required to assemble the early team, in which case I’d lean towards bringing on some angels who are willing to invest in a company at a very favorable price.
Growth - when you have existing customers, the pressure is on to grow your key metrics day-in day-out. If youre making revenue, you should be finding ways to grow it predictably month-over-month; if youre focused on customer engagement, your product should be getting more sticky, and so on. Expo SF (May. for Harvard Business Revie.
Behind this analysis is a spreadsheet model, complete with detailed metrics for a set of customer behaviors that show just how valuable the new product will be. They are on-schedule and on-budget, but their gross metrics are way off. Usually, they are delivering only a fraction of the revenue they promised. Expo SF (May.
And so the spreadsheet is built with conservative assumptions, including a final revenue target. No matter how low we make the revenue projections for this new product, it’s extremely unlikely that they are achievable. In a startup context, numbers like gross revenue are actually vanity metrics, not actionable metrics.
Books such as Steve Blank’s The Startup Owner’s Manual and Eric Ries’s The Lean Startup do a great job of exploring the challenges of the go-to – product phase, and identifying the importance of reaching product/market fit with a Minimum Viable Product (MVP). There are no seminal books and few insightful blogs for them to turn to.
Lean startups: Office space for the 21st Century (what to consider when leasing office space) – [link]. Lean Marketing Strategies for Small Businesses and Startups – [link]. Lean Marketing Strategies for Small Businesses and Startups – [link]. agency revenues – [link]. – [link]. Traditional?
If you don’t have a specific immediate need to show a formal business plan to a banker or investor, then you are probably better off doing just a lean business plan , for your internal use only. Finally, you’ll want to outline the key metrics you’ll be tracking to make sure your business is headed in the right direction. Key Metrics.
In lean times, it’s most important to focus on cutting costs in ways that speed you up, not slow you down. To increase the number of iterations you have left, you can either increase cash on hand (by raising money or increasing revenues), reduce burn rate, or increase the speed of each iteration. Work in small batches.
Slides from “ Lean startup intro (with no buzzwords) ” by robfitz. Lean gets bogged down in tactics & tools. This presentation is about what are, in my opinion, the big principles behind lean startup. Lean begins from there and helps us make it better. A few tools from lean startup.
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