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Lessons Learned: Lo, my 5 subscribers, who are you?

Startup Lessons Learned

Pick a similar product that they do use, and ask them "who was the first person you know who started using [social networking, mobile phones, plasma TV, instant messaging.]? Lean Start-up SlideShare prez at Web 2.0 The Lean Startup Intensive is tomorrow at Web 2.0. can I talk to them?" More of the same.

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The LeanLaunch Pad at Stanford – Class 5: Customer Relationship Hypotheses

Steve Blank

The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. This week they were testing one of the most confusing sections of a company’s business model – Customer Relationships - the activities used to “Get, Keep and Grow” customers in a physical or virtual (web or mobile) channel.

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5 Tips To Get Your Small Business Online

crowdSPRING Blog

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). In fact, you can use a third-party service to automatically create a mobile version of your site (many are free and others have low monthly fees). Leverage Your Website For Customer Service.

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5 Tips To Get Your Small Business Online

crowdSPRING Blog

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). In fact, you can use a third-party service to automatically create a mobile version of your site (many are free and others have low monthly fees). Leverage Your Website For Customer Service.

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Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. For example, if any of the mobile ad networks gets major traction, they may become a dominant way that people discover new apps. Or if your lifetime value is high enough, you can just keep spending on SEM. The observation sounds strange.

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How to get distribution advantage on the iPhone

Startup Lessons Learned

If you sell an online service that solves a defined problem, you can compete in SEO or SEM. So there is an opportunity to build new brands with attributes like "the most amazing mobile apps" but I think building a company around that strategy means really thinking through how to do it. The Lean Startup Intensive is tomorrow at Web 2.0.