Duct Tape Marketing

FEBRUARY 6, 2025

Lean into constraints for creativity Limited budgets shouldnt be seen as obstacles; instead, they can inspire innovative, high-converting marketing strategies. And in coming up with that concept, if you have no budget, lean into that is the first thing I say, like don't fight your budget. I won't name the company. powered by

Video

Up and Running

SEPTEMBER 19, 2018

If you simply want to map out the aspects of your business for internal use, you can consider a Lean Business Plan. Your executive summary will include the following sections: Who you are: Your business name, location, and contact information. . You can choose from a few different types of business plans depending on your needs.

Business Plan

Startup Lessons Learned

DECEMBER 14, 2017

Guest Post by Misti Yang, Writer for Lean Startup Co. Editor’s Note: We wrapped up the 2017 Lean Startup Week in San Francisco just a few weeks ago, and we’re excited to share with you some of the best lessons learned in entrepreneurship and corporate innovation. Because these Lean Startup people, they do crazy stuff,” Alex joked. “So

Lean

Duct Tape Marketing

JUNE 26, 2025

So now I'm leaning in, I'm enthusiastic. Scroll back to top Sign up to receive email updates Enter your name and email address below and I'll send you periodic updates about the podcast. Blair Enns (14:03.601) prospective client and I'm walking you through the simple four-step framework. What do you want John? powered by

Conversion

Duct Tape Marketing

APRIL 24, 2025

There will certainly be a place where a lot of companies lean into being more human, more service oriented. Scroll back to top Sign up to receive email updates Enter your name and email address below and I'll send you periodic updates about the podcast. Kind of like this idea that like human first is going to be the one that powers it.

ChatGPT

Duct Tape Marketing

FEBRUARY 19, 2025

Feminine branding can differentiate your business Traditional archetypes often lean toward masculine traits, but embracing goddess archetypes allows brands to cultivate a more diverse and inclusive identity. And if you think about Wonder Woman and the Wonder Woman film from 2017 that was so great, her name is Diana. Is this okay?

Customer

Steve Blank

SEPTEMBER 22, 2011

As part of our Lean LaunchPad classes at Stanford, Berkeley, Columbia and for the National Science Foundation, students build a startup in 8 weeks using Business Model Design + Customer Development. How To Build a Web Startup – The Lean LaunchPad Edition. Craft Your Company Hypotheses (use the Lean LaunchLab ).

Lean

Startup Lessons Learned

DECEMBER 1, 2014

Guest post by Lisa Regan, writer for The Lean Startup Conference The Lean Startup Conference is next week--and now that we can step back and see all the speakers and mentors, we have to say: Wow. Blair Beverly from Google ’s AdSense group will describe a stealthy method for convincing colleagues to get on board with Lean Startup.

Lean

Startup Lessons Learned

NOVEMBER 20, 2014

Guest post by Lisa Regan, writer for The Lean Startup Conference Eleven months in the making, the full schedule for The Lean Startup Conference is at last complete, and we can’t wait to show you around! For first-time attendees, this conference offers a complete introduction to Lean Startup. But other than that, it’s all there.

Lean

Both Sides of the Table

MARCH 30, 2011

I’m a very big proponent of the “lean startup movement&# as espoused by Steve Blank & Eric Ries. I recently read this anecdote in the press (withholding company name because I actually really love the concept). Those of us that espouse “lean startups&# often do so from personal experience.

Development Team Review

Duct Tape Marketing

APRIL 9, 2025

And this is always the case, but we went through a period there where everybody was leaning on attribution. Thank you so much, Scroll back to top Sign up to receive email updates Enter your name and email address below and I'll send you periodic updates about the podcast. Prasanna Dhungel (20:34.656) Absolutely. powered by

SEO

Steve Blank

SEPTEMBER 17, 2013

Todd Branchflower took my Lean LaunchPad class having been entrepreneurial enough to convince the Air Force send him to Stanford to get his graduate engineering degree. It was only after returning to Stanford and taking the Lean Launchpad class that I became convinced that a radically different, customer-centric approach was the solution.

Lean

Startup Professionals Musings

SEPTEMBER 16, 2022

We are in the age of outsourcing, by any of many popular names, including subcontracting, freelancing, and virtual assistants. With modern technology, and worldwide reach, it should be seen as an important tool for building an efficient, lean, and competitive business, optimized to give you more time for strategic focus.

Cost

TechEmpower

DECEMBER 11, 2023

Beware of being swayed by big-name firms or impressive name-dropping. However, an overly attractive site could indicate a leaning towards design over development. Make certain you explore these projects. Were they finished on time and on budget? Did the clients consider them a success? Are they publicly available? Avoid them.

Software Development

Steve Blank

JULY 7, 2015

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Eric Ries , entrepreneur and author of the New York Times bestseller, The Lean Startup. Eric was the very first practitioner of my Customer Development methodology which became the core of the the Lean methodology. Origins of the Lean Startup.

Lean

Startup Professionals Musings

DECEMBER 11, 2019

We are in the age of outsourcing, by any of many popular names, including subcontracting, freelancing, and virtual assistants. With modern technology, and worldwide reach, it should be seen as an important tool for building an efficient, lean, and competitive business, optimized to give you more time for strategic focus.

Entrepreneur

Startup Professionals Musings

JUNE 18, 2014

We are in the age of outsourcing, by any of many popular names, including subcontracting, freelancing, and virtual assistants. With modern technology, and worldwide reach, it should be seen as an important tool for building an efficient, lean, and competitive business, optimized to give you more time for strategic focus.

Entrepreneur

Startup Professionals Musings

JANUARY 22, 2018

We are in the age of outsourcing, by any of many popular names, including subcontracting, freelancing, and virtual assistants. With modern technology, and worldwide reach, it should be seen as an important tool for building an efficient, lean, and competitive business, optimized to give you more time for strategic focus.

Philippines

The Next Web

SEPTEMBER 22, 2013

We should have slowed down just a tad to plan a few steps further out when naming things. Stay lean for as long as possible. Be creative, and stay lean. Staying lean early on will help you when you need to scale.”. “Bootstrapping can be fun, you get to iterate quickly, turn on dimes, invent new features on the fly.

Cofounder

Up and Running

OCTOBER 13, 2022

That often involves working long hours and keeping your costs lean. Chief financial officer (CFO): As the name implies, the CFO is responsible for major financial tasks. If you’re in startup mode and have limited working capital to cover your operating expenses , you may be bootstrapping your way through the early days.

CTO Hire

View from Seed

MARCH 19, 2015

He’s dubbed the approach “ pretotyping ,” and it shares many of the same principles as both its similar-sounding (if later-stage) cousin, prototyping, as well as the more well-known lean startup movement. NVV: Lots of entrepreneurs reading this will think about the lean startup movement when they hear about pretotyping.

Product

A Smart Bear: Startups and Marketing for Geeks

JULY 24, 2012

Transcript Automated transcription services provided by: Dan Bowen: My name is Dan Bowen, and I’m up in the wine country in Healdsburg, California north of San Francisco, and the company name is SyncBloc, S-Y-N-C-B-L-O-C. And that’s what your name is. Jason: SyncBloc. Well I know what Sync is, but Bloc.

Silicon Valley

Steve Blank

DECEMBER 17, 2015

Google just named the organization’s leader. Do we have a Lean Startup Methodology in place? Four excellent examples of this transition include BMW’s brand , Verizon’s online video business unit , Telefonica’s Open Future business unit, and Samsung’s Connected Home business unit. Can we deliver Minimum Viable products?

Silicon Valley

Startup Professionals Musings

JULY 25, 2015

We are in the age of outsourcing, by any of many popular names, including subcontracting, freelancing, and virtual assistants. With modern technology, and worldwide reach, it should be seen as an important tool for building an efficient, lean, and competitive business, optimized to give you more time for strategic focus.

Philippines

ConversionXL

NOVEMBER 5, 2020

Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. These days, many agencies start as a lean operation. Inversely, if you’re using the agency model to fund another startup or product, you should probably keep things lean. Image source ).

PR

ReadWriteStart

JANUARY 16, 2020

A Chief Technology Officer, as the name suggests, plays a key role in pivotal technology implementations in the organization and ensures that technology adequately addresses company challenges. However, small companies and startups with lean budgets are more than likely to skip this option. How to spot the moment you need CaaS.

Fractional CTO

ConversionXL

FEBRUARY 3, 2022

Growth marketing borrows a concept from the lean startup methodology. Growth hacking is a term that emerged from the Silicon Valley tech community and the lean startup methodology. It uses rapid experimentation and learning to identify and capitalize on growth opportunities without blowing a ton of budget. What are “pirate metrics?”.

Framework

Duct Tape Marketing

OCTOBER 5, 2022

You name it. But if it's friendly and real and like hey, if you wanna talk to a real human like I'm your chat bot, my name is Bob, whatever, Yeah. So if I have a telling the story, here's how the product works, here's how it can work for you, using your name, using, you know, all that. And then go, what's your name?

Framework

Up and Running

OCTOBER 21, 2014

Given the number of funding resources available today, you shouldn’t have too much of a problem getting that initial start-up cash, especially if you focus on a lean business model or MVP route to market. This will include choosing and registering your business name and choosing a business structure. Who will you serve?

Elevator Pitch

ConversionXL

JUNE 2, 2022

That’s how account-based marketing got its name. Programmatic ABM: One-to-many accounts marketing that leverages ABM software to tailor and personalize marketing programs for specific named accounts at scale. The median figures for each strategy should give you an idea of which program to lean towards.

Customer

ConversionXL

FEBRUARY 3, 2022

This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. The Ansoff Matrix , named for its strategist creator Igor Ansoff, can be a helpful tool as you evaluate growth opportunities. Failing fast is different from failing often.

Marketing

Duct Tape Marketing

NOVEMBER 18, 2021

To some degree there is this active, like leaning in and it's changed, but it's also uncertainty. And I'm sure that there is a software company out there somewhere named, uh, to the uses the name as well. Enter your name and email address below and I'll send you periodic updates about the podcast. Scroll back to top.

Portfolio

Duct Tape Marketing

JULY 27, 2022

And the curious thing though, was when I came back and started, when I very sheep started talking to people about these, my regrets, instead of people recoiling in the way that I kind of expected people leaned in, they wanted to talk about it and that's, and that was, it was very intriguing. And I think that's the problem. Probably not.

DC

Duct Tape Marketing

OCTOBER 4, 2023

And then you can lean into that part of your natural human communication skills. The easiest thing is just to look for my website, which is my name Anne with a silent e janer.com. Scroll back to top Sign up to receive email updates Enter your name and email address below and I'll send you periodic updates about the podcast.

Developer

Duct Tape Marketing

JUNE 13, 2024

I'm having to make tough calls around potentially laying off my team or how to work really lean and maximize profitability for my business. Scroll back to top Sign up to receive email updates Enter your name and email address below and I'll send you periodic updates about the podcast. powered by

Technical Review

Duct Tape Marketing

FEBRUARY 20, 2024

A lifelong entrepreneur, Jason has been named to Crain’s Chicago Business 40 Under 40 list and was named EY’s Entrepreneur of the Year Midwest. So you've recently leaned into positioning, obviously marketing automation, CRM still, but small teams powering big businesses. So what are you waiting for? John (12:09): Yeah, awesome.

Chicago

Duct Tape Marketing

JANUARY 17, 2024

And then you have lean times and then the IRS loves you and they'll call you every day. Scroll back to top Sign up to receive email updates Enter your name and email address below and I'll send you periodic updates about the podcast. I'm like, oh, I'll make more money. Sure you will. No, don't do that. John (19:46): Yeah. powered by

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