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The lean start-up movement has been based on a single insight – which the purpose of a start-up is to discover a business model that works. This subtle difference has been key to the success of companies like Groupon, Dropbox and Intuit to name a few. The Lean Start-Up Environment. Extending the runway.
As we were out looking for our Series B round, our company had gotten the attention of “name of big VC firm here” who wanted a play in enterprise software. Never Get Even, Get Ahead With a set of orders from brand name customers, we had growing confidence that we had achieved product/market fit. Are These Your Slides?
Imagine you want to store data about customers, each of whom has "last name" field in your database. The problem should be familiar to anyone who plays Scrabble: not all letter are equally likely to be used as the first letter of someones name. Give each entity a name. For example, consider this simple scheme.
If you pick one vertical and do it well, other folks will find you. We should have slowed down just a tad to plan a few steps further out when naming things. Stay lean for as long as possible. Be creative, and stay lean. Staying lean early on will help you when you need to scale.”. Find your niche. Scale rapidly.
We have in our partnership a gent by the name of Barry Fidelman who puts us all to shame with his intensity. Many VC’s I know are simply not that hungry, they are the ones you should worry about most. You need relentless intent, focus, the willingness to challenge, the willingness to take measured risk.
As the name suggests, an SEO business is a company or agency that performs SEO services for and on behalf of a brand. You might want to be an all-rounder SEO agency or, as we discuss later in this piece, you may want to specialize your verticals. Expertise in a specific industry vertical or process? What is an SEO business?
A large number of these customers had mailed back their registration cards (this was pre-Internet) with their names, phone numbers, job titles, etc. All with names, addresses, phone numbers, job titles; all wonderful data longing for human contact. This was a company that had sold 15,000 graphics boards and monitors to consumers.
These companies would take our computers and put their name on them and resell them to their customers. He even remembered the names of their wives and kids and some details about schools or events. (I I couldn’t believe it, here we were wasting precious time and the dumb sales guy is talking about other stuff.)
Zilog Zilog was my first Silicon Valley company where you could utter the customer’s name in public. This post, which is divided in two parts, is the story of the first time it happened to me. Zilog produced one of the first 8-bit microprocessors , the Z-80 (competing at the time with Intel’s 8080 , Motorola 6800, and MOS Technology 6502.)
I worked at Multiflow, a name you’d recognize, ending up running the OS group. Reply Karma in the Lean Startup Era , on January 28, 2010 at 5:26 pm Said: [.] He was my role model at Convergent, mentor at Ardent and partner at E.piphany. Future posts will have some Ben stories.
This year, marketing need to provide sales with 40,000 active and accepted leads, company and product name recognition over 65% in our target market, and five positive product reviews per quarter. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),
You may know it by its final name. Unintended Consequences – Video Editing As these boards are flying out the door, one of the software engineers at SuperMac got to thinking about what did you do with video once you did get it into a computer – so he wrote the first Quicktime-based video editor which we called ReelTime.
The “Good” Student » 14 Responses Shane Rogers , on April 6, 2009 at 1:37 pm Said: The names of ‘secret’ customers is funny. Their code name was UTR (Up The River) in reference to their geographic location up the Potomac River. I used to work for a company located in Arlington, VA that had the CIA as a client.
Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. These days, many agencies start as a lean operation. Inversely, if you’re using the agency model to fund another startup or product, you should probably keep things lean. Choose to expand vertically or horizontally.
And 30 years later I was teaching in a building named after him and never knew a thing about him. And now am leading a startup of my own ( [link] ) where we’re students of you and Eric Ries’ lean startup principles. Spooky Music Reading about Terman was like finding the missing link in my career. Play spooky music here.
As you are doing your analysis, write down your observations, take screenshots and give them descriptive names to make it easier to browse later. The lean, aggressive ones do. What I am looking for is common trends within that vertical. and compare to what you have on your website and in your idea backlog.
As you’re doing your analysis, write down your observations, take screenshots, and give them descriptive names to make it easier to browse later. The lean, aggressive ones do. What I’m looking for are common trends within that vertical. and compare to what you have on your website and in your idea backlog.
Growth marketing borrows a concept from the lean startup methodology. Growth hacking is a term that emerged from the Silicon Valley tech community and the lean startup methodology. One of Qless’s core verticals is the retail industry. It isn’t about finding quick hacks to boost short-term revenue. What are “pirate metrics?”.
In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. would look in each of the verticals. Waterfall, Agile, Lean? For example, How does sales differ from one market to another? Liquidity – How?
For example, instead of bidding on the same terms as rival platform Asana, which will probably be more expensive, monday.com bids on its competitor’s name: Because of lower competition, competitor brand names tend to be cheaper. They’ve also leaned on short, benefit-driven copy.
The concept of time, (specifically time to come), is inherent in our name, NextView. And as someone coming in at the ten-year mark, I can objectively say that this mantra, this north star, this guiding principle, has worked, and it has worked really well. . So how does all this “time talk” relate to the website refresh? ??The What’s next ?
The diagram for a fictitious bank website shows two questionable items, namely the staff list and the Karaoke video. A mobile-optimized structure, however, leans towards a “taller” arrangement in addition to hierarchies. So, please do not use a spammy keyword or a domain as your name, or it will be deleted.
Steve my name is Donald xx, and I’m the head of external affairs of the CIA’s venture capital firm and we’d like you to keynote our conference.” Except at this VC conference, 100 or so of the 300 attendees had badges that had their first name and only the last initial of their last name. (And
But it’s probably wise to be more secretive in some vertical markets: [link]. link] Lean Startups Blog – rants and raves from the startup trenches. Then again, there’s a difference between publishing a description of the idea on your website and simply announcing a name and perhaps a tag line. link] Nivi.
The concept of time, (specifically time to come), is inherent in our name, NextView. And as someone coming in at the ten-year mark, I can objectively say that this mantra, this north star, this guiding principle, has worked, and it has worked really well. . So how does all this “time talk” relate to the website refresh? ??The What’s next ?
This was about the time Christies and Sotheby’s were starting to auction Soviet space program artifacts , and I was thinking that perhaps a spacesuit in the lobby would be appropriate given our name.
In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development. This post describes a solution – the Customer Development Model. Each step results in specific deliverables.
And that he might want to think about aligning all his video and Internet products under that name. As we were plotting marketing strategy, I mentioned that the phrase “Speaking to the Big Dogs” might end up as his corporate brand.
He replied, ‘They were found in the ‘name of system I should have absolutely no knowledge or access to’ manuals. he asked me. This the one of the very few times I’ve been, really, really impressed. I said, “Why yes they are, where did you get them?” Were you reading those?” I said, “Absolutely.”
An existing market is one where competitors have a profitable business selling to customers who can name the market and can tell you about the features that matter to them. An Existing Market All four were trying to resegment an “Existing Market.”
If they were very slouchy on their chair he would get that way, if they were very direct and leaning forward, he would do that and there was a feeling that this kind of modeling made him more likable because it made him more like them. So for a handshake, always make sure you are keeping it very vertical. Is there any truth in that?
Pro Publica has a Nonprofit Explorer database searchable by principal name on all nonprofit filings, so you can see a person’s nonprofit activities. . Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. the Untouched Vertical.
I just found out that someone stole my idea today and also is using my name with “The&# in front of it. Reply Gabriel Gunderson , on December 3, 2009 at 9:58 am Said: Eager to hear about the less benign time! Thanks for sharing. Reply Chris , on December 3, 2009 at 10:26 am Said: Thanks for sharing.
So put a vertical line down the center and on the top of the left hand column, put words to lose on top of the right hand column, put words to use. She opens the window and she leans out. Scroll back to top Sign up to receive email updates Enter your name and email address below and I'll send you periodic updates about the podcast.
An interesting new report by Dealroom and Flow Partners breaks down the massive investment that the “Magnificent Seven” (or M7 for short) are plowing into AI across verticals. Increasingly, vertical applied AI opportunities, and the LLM ops/ orchestration layer, seem to be the areas where that potential can be found.
Founded by Saar Yoskovitz (CEO) and Gal Shaul (CTO), and backed by leading venture capitalists, the company was recently recognized for its standout contribution, named one of CRNs Internet of Things top 50. As we looked closer at the market, many verticals were underserved by the existing solutions that were expensive and complicated to use.
How delightful it would be to have a presidential candidate named Frost. One must know one’s self and one must know the future. Very few of us do. However, if the choice works out well, one can retrospectively write a poem about it. I have a ready made slogan: Frost in war, Frost in peace, and Frost in the hearts of his countrymen.
Reply steveblank , on April 16, 2009 at 10:36 am Said: Jerry, As Domino’s and Amazon found out this week, social networks can quickly disseminate information faster than most traditional marketing organizations can react.
It’s important to call your menu items by the right names so people would know what’s behind the link. A good way to go about redesigns is by using the Lean Design methodology – reduce the time it takes to go through the build-measure-learn cycle. It will also help you with choosing the wording for menu items.
Branding is a process designed to develop, among other things, a unique business name and custom logo design for a company, product, or service. But branding isn’t solely about tangible concepts like a company’s name and logo. A simple but effective way to do this is to ask yourself, “would [persona name] do [action]?”.
When I read the funny names of these microwaves devices… Backward wave oscillators, TWT’s, Magnetrons…long silent memories came back. Another piece of trivial: the road that is the side-entrance (during business hours) to Agilent Corporation HQ in Santa Clara is named “Terman Lane&# after Terman.
clarifies the product by including the product description near the name. For example, if you bought a Lean Cuisine meal, you would expect the food to look very similar to the picture on the box after cooking it. Compare that to the packaging for Froo.it juice smoothies. These bottles are also colorful and feature fruit, but Froo.it
The first hint lies in its name; this is a product development model, not a marketing model, not a sales hiring model, not a customer acquisition model, not even a financing model (and we’ll also find that in most cases it’s even a poor model to use to develop a product.) So what’s wrong the product development model?
Finally, since no one would believe a set of benchmarks named after our company, we needed a façade of independence, so we named them after the street the company was headquartered on in Sunnyvale California – they became known as the Potrero Benchmarks.
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