ConversionXL

MAY 11, 2017

The lean, aggressive ones do. To get a hold of your competitors’ customers, use your network – Who do you know? Here’s Tony DeYoung explaining his process: Tony DeYoung: “I always do competitive analysis for SEO and SEM. Reviewing a competitor’s online presence helps me understand how to differentiate my client.

SEO 131

SEO Analytics Conversion Search 131

ConversionXL

JUNE 30, 2019

The lean, aggressive ones do. To reach your competitors’ customers, use your network: Who do you know? Here’s Tony DeYoung explaining his process to do just that: Tony DeYoung: I always do competitive analysis for SEO and SEM. Reviewing a competitor’s online presence helps me understand how to differentiate my client.

SEO 126

SEO Conversion Analytics Design 126

Startup Professionals Musings

SEPTEMBER 15, 2013

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Especially these days all businesses need to run lean and mean. Here are a few examples: Marketing specialists.

Entrepreneur 267

Entrepreneur SEM Lead Generation Social Network 267

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. Best of all, it’s even considered “ultra-cool” these days to be a lean startup. Skip the IT consultants and build an entry website yourself to save $50K.

Cost 255

Cost SEM Burn Rate Startup 255

Startup Professionals Musings

FEBRUARY 15, 2011

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. Best of all, it’s even considered “ultra-cool” these days to be a lean startup. Skip the IT consultants and build an entry website yourself to save $50K.

Entrepreneur 235

Entrepreneur SEM Burn Rate Social Network 235

Startup Professionals Musings

FEBRUARY 21, 2011

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Especially these days all businesses need to run lean and mean. Here are a few examples: Marketing specialists.

Product 223

Product Entrepreneur SEM Lead Generation 223

Steve Blank

APRIL 15, 2011

The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., Stay tuned.

Customer 264

Customer Cloud EC2 Channel 264

crowdSPRING Blog

NOVEMBER 13, 2011

Search engine marketing is a tactic that is perfect for a lean, iterative approach to marketing. For instance, if you have a simple goal of driving additional traffic to your site it is easy to measure the results (and cost) of the SEM campaign. Facebook advertising’s greatest benefit is the network effect.

Advertising 103

Advertising Lean Marketing Campaign 103

Gust

JUNE 10, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM), like cohort analysis , yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. Best of all, it’s even considered “ultra-cool” these days to be a lean startup. Sales and marketing costs.

Cost 139

Cost SEM Burn Rate Startup 139

Up and Running

JULY 26, 2016

Lean marketing. Luckily, we had our team spread across the world and were able to get these (real) shots without spending a fortune: We selected a few reporters that wrote about our space (had expertise in it) and started shooting pictures through their social networks. Google AdWords or SEM (expensive). Display ads (cheap).

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Professionals Musings

FEBRUARY 24, 2010

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Especially these days all businesses need to run lean and mean. Here are a few examples: Marketing specialists.

Entrepreneur 120

Entrepreneur SEM Lead Generation Social Network 120

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). For more about small business customer service strategies, I recommend you read Lean Marketing: Customer service strategies for small business and startups.

Small Business 93

Small Business SEM SEO Social Network 93

crowdSPRING Blog

DECEMBER 14, 2016

You can learn more about setting goals in our post on Lean Marketing 101: Setting Goals. These include hidden content, stuffing meta keywords with too many word, doorway/gateway pages designed for search engines, not people, and link farming (using networks of link “farms” to generate cross links among many sites).

SEO 48

SEO Search Engineer Small Business 48

Startup Lessons Learned

OCTOBER 7, 2008

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. For example, if any of the mobile ad networks gets major traction, they may become a dominant way that people discover new apps. Or if your lifetime value is high enough, you can just keep spending on SEM. The observation sounds strange.

San Francisco 68

San Francisco Lean Retention SEM 68

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). For more about small business customer service strategies, I recommend you read Lean Marketing: Customer service strategies for small business and startups.

Small Business 84

Small Business SEM SEO Social Network 84

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For eBay, this is caused by the incredible network effects of their business (so-called demand-side increasing returns and supply-side increasing returns). Expo SF (May.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

market-by-numbers.com

DECEMBER 7, 2009

Cisco’s driving force is building products for network professionals. Essa é uma discussão polêmica e sem um claro consenso. link] about 1 hour ago from Quora RT @marksbertrand : like lean? Johnson & Johnson , for example, makes hundreds of highly differentiated products that serve doctors, nurses and patients.

San Diego 40

San Diego RSS Lean Elevator Pitch 40

Startup Lessons Learned

MARCH 13, 2009

Start with a five-dollar-a-day SEM campaign. Launching is about creating circles within circles (groups of people that connect) and social networking, word of mouth, and real-world advertising are all contributing factors. the most sensible SEM advice Ive read - discussed in the context of a real situation. Dont scale.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

SEPTEMBER 5, 2008

Spray files across cheap disks on your network. The Lean Startup Intensive is tomorrow at Web 2.0. ► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0

Open Source 107

Open Source San Francisco Continuous Deployment Lean 107