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I know that this all seems obvious now with the movements started by Steven Blank ( Four Steps of Epiphany ) with the whole Customer Development processes / Lean Startup movements also popularized by people like Eric Ries. And he gave them all early access to our prototypes for reaction. Back then it seemed foreign.
We’ve preached and practiced the lean approach to business and, while I still strongly believe in it, I have come to the conclusion that we haven’t done a good job connecting with and engaging our customers. ” Photo, Wikimedia Commons: Mount Hood reflected in Mirror Lake, Oregon.
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