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The job was building relationships with partners and advertisers and to sell advertising. I decided to use the opportunity and bought a one-way ticket to Panama – I wanted to learn Spanish. I had received my first salary, moved into a colonial house in Panama City Casco Viejo district next to the Pacific Ocean.
International mountain guide Christian Santelices, who with two friends achieved a first ascent on Cerro Escudo, a remote rock face in Chilean Patagonia, told me, “In order to get to the top I not only had to dig deep and reveal a part of my soul to the mountain, I also had to reveal a part of my soul to my partners.
We tried, and opted out of, potentials for pivots; we pitched for game-changing partners and acquisitions that did not ultimately convert. As a boot-strapped founder aka our biggest investor, one of the things I leaned into uncovering was the unknown. Lean into it. What did our customers think? Step on the scale. We pitched.
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