Both Sides of the Table

APRIL 19, 2011

o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press. To make PR big you need to find a way to “make news”. To make PR big you need to find a way to “make news”. o CPM model gave him control over the information in the acquisition cycle so he focused on that. -

Acquisition 304

Acquisition Warrant Customer Term Sheet 304

Startup Professionals Musings

NOVEMBER 4, 2022

Thus I was happily surprised when I found the classic book, “ The Tech Entrepreneur’s Survival Guide ,” by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation. Yet every entrepreneur I meet wants to talk about the idea, and rarely mentions the team. The sales professional.

Technical Cofounder 309

Technical Cofounder Cofounder Advisory Board Startup 309

Startup Professionals Musings

FEBRUARY 9, 2020

Thus I was happily surprised when I found the classic book, “ The Tech Entrepreneur’s Survival Guide ,” by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation. Yet every entrepreneur I meet wants to talk about the idea, and rarely mentions the team. The sales professional.

Technical Cofounder 308

Technical Cofounder Cofounder Advisory Board Stock Options 308

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

APRIL 25, 2011

The Lean Startup movement has made tremendous progress in the past year. If you recall, around this time last year we were still fighting various myths , such as “ lean means cheap ” or that we don’t support having a big, world-changing vision. No BS, no vanity metrics, no launches, no PR.

San Francisco 146

San Francisco Silicon Valley Lean Agile 146

Both Sides of the Table

NOVEMBER 1, 2009

I know that this all seems obvious now with the movements started by Steven Blank ( Four Steps of Epiphany ) with the whole Customer Development processes / Lean Startup movements also popularized by people like Eric Ries. We then set out to build these features as quickly as we could. Back then it seemed foreign.

Customer 280

Customer Technical Review Software Review Mexico 280

Steve Blank

APRIL 9, 2009

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. The Potrero benchmark strategy was one component of this creating end user demand through PR.)

Silicon Valley 271

Silicon Valley Technical Review RSS PR 271

Startup Lessons Learned

OCTOBER 4, 2008

Maybe youd like to start with The lean startup , How to listen to customers , or What does a startup CTO actually do? ) Thanks to Suns amazing PR blitz, there was tremendous demand for experts on Java, and I did my best to convince people that I was one of that mythical breed. Ive founded and self-funded a (lean) startup on my own.

San Francisco 155

San Francisco Technical Cofounder Fractional CTO CTO 155

Steve Blank

AUGUST 24, 2009

While I love TechCrunch, the post and the quote about the PR agency (“one PR firm has discovered a dynamite strategy, throw ethics out the window&# ) left me wondering; how do PR agencies interact with TechCrunch and other blog and review sites? Is this behavior an outlier or is it the norm in the PR industry?

Silicon Valley 215

Silicon Valley PR Technical Review RSS 215

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. The Lean Startup Intensive is tomorrow at Web 2.0. Amazing lean startup resources Is Entrepreneurship a Management Science? Expo SF (May. for Harvard Business Revie.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Lessons Learned

NOVEMBER 8, 2008

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." This theory has become so influential that I have called it one of the three pillars of the lean startup - every bit as important as the changes in technology or the advent of agile development. Expo SF (May.

Customer Development 168

Customer Development Developer San Francisco Customer 168

Board Effect

FEBRUARY 16, 2022

A poorly managed crisis could cost your nonprofit its reputation, yet developing a solid PR crisis management plan could help maintain the public’s trust through the worst possible crisis. An excellent place to start board discussions about PR crisis management planning is by defining a crisis. What’s the Worst That Could Happen?

PR 98

PR Management Warrant Bankruptcy 98

Startup Lessons Learned

FEBRUARY 22, 2010

Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. I already advocate cross-functional teams as part of the lean startup methodology. Last year, I traveled to dozens of cities talking about lean startups and meeting people interested in entrepreneurship.

San Francisco 167

San Francisco Lean Sweden Continuous Deployment 167

This is going to be BIG.

AUGUST 22, 2012

Let’s start out with the basic functions of a tech company: 1) Engineering 2) Marketing 3) Sales 4) Business development 5) PR 6) Design 7) Product Management 8) HR 9) Operations 10) Finance Ok, that's just overwhelming. If you think about it, these things are all of the goals of another function on the list--PR.

PR 157

PR Technical Review Seed Stage Design 157

Both Sides of the Table

JUNE 22, 2011

Or Salesforce.com who rose to prominence in this same period where they were ramping up PR and shouting from mountain tops when everybody else in the market was mute. I’m looking for ones that understand that in order to build huge, meaningful companies they’ll need to likely build through these boom years and some lean ones.

Saudi Arabia 309

Saudi Arabia Valuation IPO Technical Review 309

Startup Professionals Musings

JUNE 11, 2014

Thus I was happy to see a new book, “ The Tech Entrepreneur’s Survival Guide ,” by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation. Yet every entrepreneur I meet wants to talk about the idea, and rarely mentions the team. These people also have the credibility to attract investors.

Technical Cofounder 245

Technical Cofounder Cofounder Advisory Board Startup 245

ConversionXL

NOVEMBER 5, 2020

And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. About 18 months later, we pivoted our messaging to evolve beyond digital PR. These days, many agencies start as a lean operation. Image source ).

PR 120

PR B2B Lean Audience 120

Both Sides of the Table

MARCH 11, 2011

IdeaLab has a philosophy that if they can get a centralized group of expert staff to help with legal, accounting, recruiting, PR, etc. When he tells his stories from the 1990′s your realize that he was probably the original “lean startup.&# they can build teams that really focus on building & marketing great products.

Product 350

Product Tuvalu Dilution Incubator 350

crowdSPRING Blog

NOVEMBER 18, 2011

Lean Marketing: Facebook advertising for newbies – [link]. Lean Marketing: Facebook advertising for newbies – [link]. One Strike and You’re Out: In Relationship Era, Bad PR Pitches Will not Be Tolerated – [link]. Lean Marketing: Facebook advertising for newbies – [link]. – [link].

Social Media 96

Social Media Small Business Design Media 96

Hunter Walker

JUNE 7, 2014

Party rounds blew up on a number of startups who found it difficult to get ongoing operational support from investors who didn’t have time or inclination to lean in. Startups instead are identifying early adopting communities in their specific niches and going after them outside of corporate-based PR.

Technical Review 133

Technical Review CTO Hire Finance Stealth 133

Startup Lessons Learned

FEBRUARY 22, 2009

Whats striking about these stories, if you get past the PR hype, are two very important themes: These prodigies were self-taught, and had a fundamental fascination with technology from a very young age. The Lean Startup Intensive is tomorrow at Web 2.0. Amazing lean startup resources Is Entrepreneurship a Management Science?

Programming 143

Programming San Francisco Lean Continuous Deployment 143

Startup Lessons Learned

APRIL 7, 2010

Lessons Learned by Eric Ries Wednesday, April 7, 2010 Learning is better than optimization (the local maximum problem) Lean startups don’t optimize. The Lean Startup methodology does not advocate using optimization techniques to make startup decisions. That’s the local maximum. That’s right.

San Francisco 154

San Francisco Lean Metrics Design 154

Steve Blank

APRIL 2, 2009

Now as VP of Marketing, I could have sat back and let my PR agency handle the press. The head of the PR agency agreed that we would work together as a team. The Potrero benchmark strategy was one component of this creating end user demand through PR.) Theoretically, that’s why I hired them. You don’t delegate life and death.

Silicon Valley 128

Silicon Valley Technical Review RSS Software Review 128

crowdSPRING Blog

JUNE 6, 2013

How to Turn Your Startup Into a Lean, Mean Marketing Machine – [link]. Lean Business: The Very Model of a Modern Spreadsheet – [link]. How to Turn Your Startup Into a Lean, Mean Marketing Machine – [link]. Lean Business: The Very Model of a Modern Spreadsheet – [link].

Social Media 95

Social Media Small Business Design Media 95

crowdSPRING Blog

NOVEMBER 11, 2011

PR is mostly ineffective when companies step on social media landmines – [link]. Zynga Leans On Some Workers to Surrender Pre-IPO Shares – [link]. PR is mostly ineffective when companies step on social media landmines – [link]. Don’t Give Your Users Shit Work – [link]. Very shady, if true.

Social Media 94

Social Media Small Business Design CTO Hire 94

The Next Web

JANUARY 27, 2013

Four books helped me out a lot over the last few years: Four Steps to the Epiphany by Steve Blank, Running Lean by Ash Maurya, The Four Hour Workweek by Timothy Ferris and Rework by Jason Fried & David Heinemeier Hansson. I couldn’t write a single line of code, and I didn’t have any clue how to start a business. You’re not alone.

Netherlands 159

Netherlands Technical Review Software Review Cofounder 159

Steve Blank

JULY 16, 2009

Rocket Science was just another one of those companies (with better PR). And then every few years, another technology fad would pop up, and people who had never worked on games in their lives decided that they knew better than we did and tried to tell us how they were going to change everything. Reply Leave a Reply Click here to cancel reply.

Silicon Valley 223

Silicon Valley RSS Video San Diego 223

crowdSPRING Blog

APRIL 21, 2010

3 Rules for Building Features in a Lean Startup – [link]. 4 reasons why PR firms are taking over social media – [link]. Book Review: Rework (a fresh perspective on business by @jasonfried & @dhh of @37signals ) – [link]. How To Name Your Company – [link]. What Makes A Great Product Leader? – [link].

Social Media 93

Social Media Small Business Design Media 93

Both Sides of the Table

FEBRUARY 16, 2015

At times I wanted the engineering team to produce features to support our sales efforts to I occasionally leaned on them a bit. ” PR. Most CEOs fancy their own product skills and like to weigh in on priorities. I did this. Your job as CEO is to be “ chief adjudicator ” not “chief dictator.”

Startup 150

Startup CTO Hire Sales Leadership 150

The Startup Toolkit

DECEMBER 12, 2012

Slides from “ Lean startup intro (with no buzzwords) ” by robfitz. Lean gets bogged down in tactics & tools. This presentation is about what are, in my opinion, the big principles behind lean startup. Lean begins from there and helps us make it better. A few tools from lean startup.

Lean 54

Lean Startup Metrics Retention 54

ConversionXL

NOVEMBER 10, 2021

Leverage Performance PR to build trust with cold traffic. Performance PR taps into an undisputed fact of SEO content marketing: backlinks are best. In this example, Promotion PR overlaps with influencer marketing. Promotion PR is built on relationships. The other option is to partner with a PR agency.

Advertising 131

Advertising Cost Customer PR 131

crowdSPRING Blog

MAY 31, 2013

Lean Business: The Very Model of a Modern Spreadsheet (with templates) – [link]. Lean Business: The Very Model of a Modern Spreadsheet (with templates) – [link]. Four Lean Advertising Campaigns That Went Viral | Harvard Business Review – [link]. 5 Ways to Lose Investors in Under 3 Minutes – [link].

Social Media 94

Social Media Small Business Design Media 94

Up and Running

MAY 12, 2020

Your plan doesn’t need to be a lengthy document either, especially if you follow a Lean Planning methodology. Now if you’re looking for an active plan that you can edit and adjust over time, you may want to consider creating a lean plan. Build an active online presence (be your own PR person!). Box address. Create a website.

Software Review 153

Software Review Exit Strategy Technical Review Business Plan 153

crowdSPRING Blog

APRIL 12, 2013

Lean Business: Pivot Point – [link]. Lean Business: Pivot Point – [link]. The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act – [link]. These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more!

Social Media 91

Social Media Small Business Design Media 91

The Next Web

DECEMBER 23, 2013

Prior to starting a company he worked in PR where he helped put out fires and manage digital communications. Tesla’s note doesn’t bleed emotion; it just leans on brutal transparency. Target’s letter looks like it was written by a PR team and approved by the CEO. Len Kendall is the founder of CentUp. Who’s the author?

Technical Review 134

Technical Review PR Warrant Africa 134

Steve Blank

MARCH 19, 2009

They said the product reviews in these publications were by far the biggest influence on which card to buy. (This made our PR problem manageable and focused. Yet our customers said they got their company and product information from only three publications: MacWorld, MacUser and MacWeek.

Silicon Valley 213

Silicon Valley RSS Software Review Technical Review 213

crowdSPRING Blog

SEPTEMBER 26, 2013

How to Turn Your Startup Into a Lean, Mean Marketing Machine – entm.ag/11mJBHi. How to Turn Your Startup Into a Lean, Mean Marketing Machine – entm.ag/11mJBHi. How to Turn Your Startup Into a Lean, Mean Marketing Machine – entm.ag/11mJBHi. More great examples in the Logo Design section below. 16J7Ge5. .

Social Media 96

Social Media Small Business Design Media 96