Remove Lean Remove PR Remove Public Relations
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Everything you learn in YC, in 10 minutes

VC Cafe

Handle Public Relations (PR) yourself in the early stages: Avoid spending money on PR firms initially, as you can likely do it yourself effectively. Schedule investor meetings close together in time (within one week) to create buzz and a fear of missing out (FOMO). Having growth makes fundraising significantly easier.

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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

I reminded her that all the Lean tools she learned in class–Customer Discovery, business model and value proposition canvases– contained her answer. Founders ask me all the time whether they should hire a PR agency. ” Influencing the messengers is what great public relations firms know how to do.

Marketing 318
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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. I couldn’t care less about those.

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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

I know that this all seems obvious now with the movements started by Steven Blank ( Four Steps of Epiphany ) with the whole Customer Development processes / Lean Startup movements also popularized by people like Eric Ries. We then set out to build these features as quickly as we could. Back then it seemed foreign.

Customer 280
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Twitter Link Roundup #182 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

How to Turn Your Startup Into a Lean, Mean Marketing Machine – [link]. Lean Business: The Very Model of a Modern Spreadsheet – [link]. How to Turn Your Startup Into a Lean, Mean Marketing Machine – [link]. Lean Business: The Very Model of a Modern Spreadsheet – [link].

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Twitter Link Roundup #36 – Design, Copywriting, Marketing, Small Business, Social Media And More

crowdSPRING Blog

3 Rules for Building Features in a Lean Startup – [link]. 4 reasons why PR firms are taking over social media – [link]. Book Review: Rework (a fresh perspective on business by @jasonfried & @dhh of @37signals ) – [link]. How To Name Your Company – [link]. What Makes A Great Product Leader? – [link].

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Twitter Link Roundup #191 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Lean Business: Lessons from A-Rod – [link]. Lean Business: Lessons from A-Rod – [link]. Did Google just kill PR agencies? Google Did Not Just Kill PR Agencies – [link]. Lean Business: Lessons from A-Rod – [link]. Do This | Entrepreneur – [link]. ” – [link].