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Handle PublicRelations (PR) yourself in the early stages: Avoid spending money on PR firms initially, as you can likely do it yourself effectively. Schedule investor meetings close together in time (within one week) to create buzz and a fear of missing out (FOMO). Having growth makes fundraising significantly easier.
I reminded her that all the Lean tools she learned in class–Customer Discovery, business model and value proposition canvases– contained her answer. Founders ask me all the time whether they should hire a PR agency. ” Influencing the messengers is what great publicrelations firms know how to do.
But my favorite was when the publicrelations manager said, “we’re here to write press releases and answer the phone in case the press calls.” We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. I couldn’t care less about those.
I know that this all seems obvious now with the movements started by Steven Blank ( Four Steps of Epiphany ) with the whole Customer Development processes / Lean Startup movements also popularized by people like Eric Ries. We then set out to build these features as quickly as we could. Back then it seemed foreign.
How to Turn Your Startup Into a Lean, Mean Marketing Machine – [link]. Lean Business: The Very Model of a Modern Spreadsheet – [link]. How to Turn Your Startup Into a Lean, Mean Marketing Machine – [link]. Lean Business: The Very Model of a Modern Spreadsheet – [link].
3 Rules for Building Features in a Lean Startup – [link]. 4 reasons why PR firms are taking over social media – [link]. Book Review: Rework (a fresh perspective on business by @jasonfried & @dhh of @37signals ) – [link]. How To Name Your Company – [link]. What Makes A Great Product Leader? – [link].
Lean Business: Lessons from A-Rod – [link]. Lean Business: Lessons from A-Rod – [link]. Did Google just kill PR agencies? Google Did Not Just Kill PR Agencies – [link]. Lean Business: Lessons from A-Rod – [link]. Do This | Entrepreneur – [link]. ” – [link].
Lean Business: The Very Model of a Modern Spreadsheet (with templates) – [link]. Lean Business: The Very Model of a Modern Spreadsheet (with templates) – [link]. Four Lean Advertising Campaigns That Went Viral | Harvard Business Review – [link]. 5 Ways to Lose Investors in Under 3 Minutes – [link].
Lean Marketing: Facebook advertising for newbies – [link]. Lean Marketing: Facebook advertising for newbies – [link]. One Strike and You’re Out: In Relationship Era, Bad PR Pitches Will not Be Tolerated – [link]. Lean Marketing: Facebook advertising for newbies – [link]. – [link].
DIY Marketing and PR. Learn everything you can about marketing and publicrelations for your industry, and make sure you’re putting your best foot forward when you promote and talk about your business. Hiring a PR firm can be very costly, and if you’re passionate and knowledgable, you could be your own spokesperson.
Lean Business: Pivot Point – [link]. Lean Business: Pivot Point – [link]. The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act – [link]. These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more!
Agile UX vs Lean UX, which should you choose? Agile UX vs Lean UX, which should you choose? Legal Contracts for Graphic Designers Who Hate Contracts (w/free contract template to use today) – [link]. 2014 Logo Trends – crowdspring.co/1lDrFyz. 20 Wonderful Logo Sketch Examples to Get Inspired – crowdspring.co/1lDsBD4.
Lean Business Tips: Hiring Contractors for Fun and Profit(ability) – [link]. “Empower Your Small Business”, crowdSPRING’s smallbiz newsletter: content marketing, lean biz, more – [link]. Lean Business Tips: Hiring Contractors for Fun and Profit(ability) – [link]. – [link].
Lean Startup 101 for Developers – [link]. Not Everything That Can Be Counted Counts – [link]. The VC Market: An Adaptive System – [link]. Strategy is Not a To Do List – [link]. Beware the Nile perch – [link]. Silicon Valley’s Disruption Deficit Disorder – [link]. Steve Jobs’s Strategy?
How to Turn Your Startup Into a Lean, Mean Marketing Machine – entm.ag/11mJBHi. How to Turn Your Startup Into a Lean, Mean Marketing Machine – entm.ag/11mJBHi. How to Turn Your Startup Into a Lean, Mean Marketing Machine – entm.ag/11mJBHi. More great examples in the Logo Design section below. 16J7Ge5. .
What Lean Startups are NOT – [link]. . “The most important decision you’ll make today is about what to pay attention to and what to ignore.&# – [link]. Not Every Failure Is A Learning Experience – [link]. The Strategy Trap: Why focusing too much on strategy could be killing your ability to execute – [link].
Can User Experience Designers be Lean? Review of Popular Web Font Embedding Services – [link]. Understanding Visual Hierarchy in Web Design – [link]. Showcase: Funky And Experimental Websites – [link]. – [link]. UI Guidelines for mobile and tablet web app design – [link].
Busting the Lean-Startup Myth – crowdspring.co/1ozOXHA. This Invaluable Lesson Will Keep You From Making Catastrophic Hiring Mistakes - crowdspring.co/XeV4JS. Hiring startup engineers? Talk about challenge, not pay | VentureBeat by Kieran Snyder – crowdspring.co/1wpHRKP. Ways to think about watches – crowdspring.co/1wpIpQT.
Joint PR/Ad study finds PR getting higher marks in social media compared to Advertising [link]. Lean UX: Getting Out Of The Deliverables Business – [link]. Bizarre to see agencies blaming clients for agencies’ failure to evolve their business models – [link]. Half Of U.S.
Lean Marketing Tips: PublicRelations & Focus – [link]. Lean Marketing Tips: PublicRelations & Focus – [link]. Plus, there’s that trick of freezing time (watch the video) that definitely could come in handy. 7 Habits of Highly Effective Employees – [link]. – [link].
Lean Business: Save Money, Save the Environment – [link]. Lean Business: Save Money, Save the Environment – [link]. Here are some of the links that I’ve liked and shared this past week! Four Ways Small Businesses Can Benefit From Crowdsourcing – [link]. Forget the coasts.
PR is mostly ineffective when companies step on social media landmines – [link]. Zynga Leans On Some Workers to Surrender Pre-IPO Shares – [link]. PR is mostly ineffective when companies step on social media landmines – [link]. Don’t Give Your Users Shit Work – [link]. Very shady, if true.
Empower Your Small Business: trust & loyalty, marketing insight, lean business – [link]. Lean UX: Getting Out Of The Deliverables Business | Smashing UX Design – [link]. You’ll find a fun collection of 44 more creative print ads in the Social Media & Marketing section below.
Interview: Rand Fishkin CEO of Moz on Lean Marketing – [link]. PR Nudges Its Way to the Content Table | by Josh Sternberg – [link]. Yes — GigaOM – [link]. 7 Ways to Guarantee Instant Customer Happiness – [link]. Innovation Isn’t an Idea Problem | David Burkus – Harvard Business Review – [link].
Since this was the marketing department, I was going to be planning to spend some advertising and publicrelations dollars. Yet our customers said they got their company and product information from only three publications: MacWorld, MacUser and MacWeek. What did they think the leaders most important attributes were?
Lean Startups aren’t Cheap Startups – [link]. Employee Equity: Restricted Stock and RSUs on #mbamondays – [link]. Useful comparison of Amazon vs. Rackspace clouds & why Mixpanel is moving to EC2 – [link]. There is no “big break” Not in comedy, and not in startups – [link].
Being Kind To Your Prospective Customers Is Good Business – (Lean Business: Do Unto Others) – [link]. Being Kind To Your Prospective Customers Is Good Business – (Lean Business: Do Unto Others) – [link]. Measuring What Matters: How To Pick A Good Metric – [link]. Leadership Rule No.
David vs. Goliath: Lean Startup Advantages | OpenView Blog – crowdspring.co/1x2JFtG. How to Plan the Perfect Offsite: 8 Tips (from Jayna Cooke) – crowdspring.co/1nMzHMU. 7 Harsh Realities about Startup Accelerators – crowdspring.co/1ruQ8ya. Before the Startup – crowdspring.co/1rGYDDQ.
Empower Your Small Business: trust & loyalty, marketing insight, lean business – [link]. Five Branding Mistakes That Will Cripple Your Small Business (and how to avoid making them) – [link]. Always use data, not feelings, to make business decisions – [link]. 3 Biggest Mistakes When Choosing a Cofounder – [link].
Lean Business: Office Space – A Meditation – [link]. Lean Business: Office Space – A Meditation – [link]. How to Modernize a PublicRelations Strategy That’s Stuck in the Dark Ages | Hubspot Blog – [link]. Look for the other photos in the Other section below. Kin – [link].
One of the least expensive and most effective ways that small businesses can grow is through the strategic application of publicrelations. PR can be executed on a modest budget, and the awareness and word-of-mouth that can be attained is priceless for a small company. Want 3 national press mentions in the next 12 months?
How a 1-Page Business Model Will – and Won’t–Help Your Lean Startup | by Kevin Dewalt – [link]. It’s difficult to fake corporate culture | Business Insider – [link]. 10 Myths about Startups – [link]. The critical metrics for each stage of your SaaS business | by Lars Lofrgren – [link].
Similarly, we see a lot of good publicrelations (PR) strategies from tech startups. They want the general public to believe in their ideas, so they emphasize all the potential benefits and gloss over the weaknesses, risks, and challenges standing in the way of full-scale development. Good Press from Tech Startups.
Lean Marketing: Delivering Customer Service via Social Media - [link]. Lean Marketing: Delivering Customer Service via Social Media - [link]. Lean Marketing: Delivering Customer Service via Social Media - [link]. Here are some of the links that I’ve liked and shared this past week! Ever see a golden retriever dance the Merengue?
Roominate , one of my favorite Lean LaunchPad teams came out to the ranch last week for a strategy session. They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire. Hiring PR Agencies. That’s smart I thought, a real clear charter for PR. They learned a ton.
Lean Marketing tips: business card as selling tool – [link]. Lean Marketing tips: business card as selling tool – [link]. Lean Marketing tips: business card as selling tool – [link]. How Small Businesses Are Using Social Media [INFOGRAPHIC] – [link]. The Downside of Perfection – [link].
The only difference between us and the Internet bubble that would follow was that we did branding on the cheap by creating our image with publicrelations, whilethe dot-bomb era was to do it by spending enormous sums on advertising (those large venture rounds had to get spent somewhere.) Hindsight is wonderful.
Empower Your Small Business – NEW edition: marketing, lean business, paid search, #1 mistake – [link]. Lean Business: Freelancers for ALL My Friends! Lean Business: Freelancers for ALL My Friends! Marketing and Selling to Squirrels (tips on how to deal with people’s short attention spans online) – [link].
Lean startups: Office space for the 21st Century (what to consider when leasing office space) – [link]. Lean Marketing Strategies for Small Businesses and Startups – [link]. Lean Marketing Strategies for Small Businesses and Startups – [link]. Top 10 tips for email newsletters – [link].
Lean Business: Capacity Management, Overhead, and Your Business – [link]. Lean Business: Capacity Management, Overhead, and Your Business – [link]. Marc Andreessen: Not every startup should be a Lean Startup or embrace the pivot | Gigaom – [link]. Crowdsourced Workforces Rising | Xconomy – [link].
5 Essential Web Apps for the Lean Small Business – [link]. Lean Marketing Strategies for Small Businesses and Startups – [link]. Lean Marketing Strategies for Small Businesses and Startups – [link]. Ten small business tax planning tips for 2010! – [link]. Ten Crowdsourcing Trends for 2011 – [link].
Lean Marketing tips: not-for-profit edition – [link]. Lean Marketing tips: not-for-profit edition – [link]. Outstanding, candid post for entrepreneurs on a failed fundraising effort – by @randfish of @seomoz [link]. The Problem with Collecting Logos at Startups – [link]. That was my idea – [link].
Lean Marketing: Customer service strategies for small businesses and startups – [link]. Top 5 myths about the lean startup – [link]. Lean Marketing: Customer service strategies for small businesses and startups – [link]. The image above has been altered using Adobe Photoshop. – [link]. – [link].
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