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We had a wide-ranging discussion which included discussions of Eric’s early career (including his failures), how he came to focus on the Lean Startup movement (at the encouragement of Steve Blank who was an investor in the company he co-founded) and what he wants to do next. when is the right time to go big with PR? Check it out.
The Lean Startup movement has made tremendous progress in the past year. If you recall, around this time last year we were still fighting various myths , such as “ lean means cheap ” or that we don’t support having a big, world-changing vision. No BS, no vanity metrics, no launches, no PR.
Maybe youd like to start with The lean startup , How to listen to customers , or What does a startup CTO actually do? ) Although Catalyst folded with the dot-com crash, Ries continued his entrepreneurial career as a Senior Software Engineer at There.com, leading efforts in agile softwaredevelopment and user-generated content.
Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. Even if men have an innate advantage at softwaredevelopment, the gap would have to be massive in order to explain why startup after startup has an all-male team. Demographic diversity is an indicator.
And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. About 18 months later, we pivoted our messaging to evolve beyond digital PR. These days, many agencies start as a lean operation. Image source ).
Lean Marketing: Facebook advertising for newbies – [link]. Lean Marketing: Facebook advertising for newbies – [link]. One Strike and You’re Out: In Relationship Era, Bad PR Pitches Will not Be Tolerated – [link]. Lean Marketing: Facebook advertising for newbies – [link]. – [link].
Joint PR/Ad study finds PR getting higher marks in social media compared to Advertising [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template tco use today) – [link]. Lean UX: Getting Out Of The Deliverables Business – [link]. Half Of U.S.
How to Turn Your Startup Into a Lean, Mean Marketing Machine – [link]. Lean Business: The Very Model of a Modern Spreadsheet – [link]. How to Turn Your Startup Into a Lean, Mean Marketing Machine – [link]. Lean Business: The Very Model of a Modern Spreadsheet – [link].
PR is mostly ineffective when companies step on social media landmines – [link]. Zynga Leans On Some Workers to Surrender Pre-IPO Shares – [link]. PR is mostly ineffective when companies step on social media landmines – [link]. Don’t Give Your Users Shit Work – [link]. Very shady, if true.
Since no benchmarks existed, we enlisted our engineering department in a serious softwaredevelopment effort and wrote our own. Now as VP of Marketing, I could have sat back and let my PR agency handle the press. The head of the PR agency agreed that we would work together as a team. You don’t delegate life and death.
Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. 3 Rules for Building Features in a Lean Startup – [link]. 4 reasons why PR firms are taking over social media – [link]. Essential Guidelines for Featured Content in Web Design – [link].
Lean Business: The Very Model of a Modern Spreadsheet (with templates) – [link]. Lean Business: The Very Model of a Modern Spreadsheet (with templates) – [link]. Four Lean Advertising Campaigns That Went Viral | Harvard Business Review – [link]. 5 Ways to Lose Investors in Under 3 Minutes – [link].
Lean Marketing: Delivering Customer Service via Social Media - [link]. Lean Marketing: Delivering Customer Service via Social Media - [link]. Lean Marketing: Delivering Customer Service via Social Media - [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link].
Lean Business: Pivot Point – [link]. Lean Business: Pivot Point – [link]. There are no x10 developers, but there are certainly 1/10 ones – [link]. The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act – [link]. The video above is a fun look at home animals eat their food.
Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. Agile UX vs Lean UX, which should you choose? Agile UX vs Lean UX, which should you choose? 5 Tips for Creating a Fun Summer Color Palette | Design Shack – crowdspring.co/1lDszLq.
How to Turn Your Startup Into a Lean, Mean Marketing Machine – entm.ag/11mJBHi. How to Turn Your Startup Into a Lean, Mean Marketing Machine – entm.ag/11mJBHi. How to Turn Your Startup Into a Lean, Mean Marketing Machine – entm.ag/11mJBHi. More great examples in the Logo Design section below. 16J7Ge5. .
Lean Startup 101 for Developers – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template tco use today) – [link]. Not Everything That Can Be Counted Counts – [link]. The VC Market: An Adaptive System – [link]. Strategy is Not a To Do List – [link].
Lean Marketing tips: business card as selling tool – [link]. Lean Marketing tips: business card as selling tool – [link]. Lean Marketing tips: business card as selling tool – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template tco use today) – [link].
Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. What Lean Startups are NOT – [link]. The Dirty Secret About Software and Product Features – [link]. Modern Bicycle Concepts That Will Blow Your Mind – [link].
Lean Business Tips: Hiring Contractors for Fun and Profit(ability) – [link]. “Empower Your Small Business”, crowdSPRING’s smallbiz newsletter: content marketing, lean biz, more – [link]. Lean Business Tips: Hiring Contractors for Fun and Profit(ability) – [link].
Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template tco use today) – [link]. Can User Experience Designers be Lean? Absolutely Stunning Promotional Poster and Flyer Designs – [link]. 50 Amazing After Effects Tutorials – [link]. – [link].
Lean Marketing tips: not-for-profit edition – [link]. Lean Marketing tips: not-for-profit edition – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template tco use today) – [link]. The Problem with Collecting Logos at Startups – [link].
Busting the Lean-Startup Myth – crowdspring.co/1ozOXHA. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. This Invaluable Lesson Will Keep You From Making Catastrophic Hiring Mistakes - crowdspring.co/XeV4JS. Hiring startup engineers?
Lean Business: Save Money, Save the Environment – [link]. Lean Business: Save Money, Save the Environment – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. Here are some of the links that I’ve liked and shared this past week!
Lean startups: Office space for the 21st Century (what to consider when leasing office space) – [link]. Lean Marketing Strategies for Small Businesses and Startups – [link]. Lean Marketing Strategies for Small Businesses and Startups – [link]. Top 10 tips for email newsletters – [link].
5 Essential Web Apps for the Lean Small Business – [link]. Lean Marketing Strategies for Small Businesses and Startups – [link]. Lean Marketing Strategies for Small Businesses and Startups – [link]. Ten small business tax planning tips for 2010! – [link]. Ten Crowdsourcing Trends for 2011 – [link].
Empower Your Small Business – NEW edition: marketing, lean business, paid search, #1 mistake – [link]. Lean Business: Freelancers for ALL My Friends! Lean Business: Freelancers for ALL My Friends! Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link].
Empower Your Small Business: trust & loyalty, marketing insight, lean business – [link]. Lean UX: Getting Out Of The Deliverables Business | Smashing UX Design – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link].
Lean Business: Capacity Management, Overhead, and Your Business – [link]. Bad Customer Development Questions and How to Avoid My Mistakes – [link]. Lean Business: Capacity Management, Overhead, and Your Business – [link]. Crowdsourced Workforces Rising | Xconomy – [link]. – [link].
Lean Marketing: Five Cheap Ways To Market Your Startup – [link]. Lean Marketing: Five Cheap Ways To Market Your Startup – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template tco use today) – [link]. image credit: EpicV27. 30 Famous Animal Logos – [link].
Lean Marketing 101: Giving good interview, or how to get a reporter to eat from your hand – [link]. Lean Marketing 101: Giving good interview, or how to get a reporter to eat from your hand – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template tco use today) – [link].
Lean Startups aren’t Cheap Startups – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template tco use today) – [link]. Employee Equity: Restricted Stock and RSUs on #mbamondays – [link]. There is no “big break” Not in comedy, and not in startups – [link].
Lean Marketing: Customer service strategies for small businesses and startups – [link]. Top 5 myths about the lean startup – [link]. Lean Marketing: Customer service strategies for small businesses and startups – [link]. The image above has been altered using Adobe Photoshop. – [link]. – [link].
Being Kind To Your Prospective Customers Is Good Business – (Lean Business: Do Unto Others) – [link]. Being Kind To Your Prospective Customers Is Good Business – (Lean Business: Do Unto Others) – [link]. Measuring What Matters: How To Pick A Good Metric – [link]. Leadership Rule No.
David vs. Goliath: Lean Startup Advantages | OpenView Blog – crowdspring.co/1x2JFtG. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. How to Plan the Perfect Offsite: 8 Tips (from Jayna Cooke) – crowdspring.co/1nMzHMU.
Lean Marketing Strategies for Small Businesses and Startups – [link]. Lean Marketing Strategies for Small Businesses and Startups – [link]. Lean Marketing Strategies for Small Businesses and Startups – [link]. The image above shows the enormous size of the African continent. – [link].
It’s not easy being lean – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template tco use today) – [link]. .&# -Jeff Bezos [link]. 6 great athlete-entrepreneurs and what they accomplished – [link]. The Harder I Work, The Luckier I Get – [link].
Lean Marketing: Delivering Customer Service via Social Media – [link]. Lean Marketing: Delivering Customer Service via Social Media – [link]. Lean Marketing: Delivering Customer Service via Social Media – [link]. More interesting ads in the Social Media and Marketing section below. Who’s Next? – [link].
crowdSPRING’s latest small biz newsletter: lean marketing, social media, crowdsourcing & more – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template tco use today) – [link]. Her fascinating story is in the Other section below. Wholesale Flowers – [link].
Lean Marketing Tips: Public Relations & Focus – [link]. Lean Marketing Tips: Public Relations & Focus – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. I wish I could play ping pong as well as they play. – [link].
Empower Your Small Business: trust & loyalty, marketing insight, lean business – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. Five Branding Mistakes That Will Cripple Your Small Business (and how to avoid making them) – [link].
Lean Business: Office Space – A Meditation – [link]. Lean Business: Office Space – A Meditation – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. Look for the other photos in the Other section below. Kin – [link].
How a 1-Page Business Model Will – and Won’t–Help Your Lean Startup | by Kevin Dewalt – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. It’s difficult to fake corporate culture | Business Insider – [link].
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