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We had a wide-ranging discussion which included discussions of Eric’s early career (including his failures), how he came to focus on the Lean Startup movement (at the encouragement of Steve Blank who was an investor in the company he co-founded) and what he wants to do next. when is the right time to go big with PR? Check it out.
The Lean Startup movement has made tremendous progress in the past year. If you recall, around this time last year we were still fighting various myths , such as “ lean means cheap ” or that we don’t support having a big, world-changing vision. No BS, no vanity metrics, no launches, no PR.
Maybe youd like to start with The lean startup , How to listen to customers , or What does a startup CTO actually do? ) Although Catalyst folded with the dot-com crash, Ries continued his entrepreneurial career as a Senior Software Engineer at There.com, leading efforts in agile softwaredevelopment and user-generated content.
Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. Even if men have an innate advantage at softwaredevelopment, the gap would have to be massive in order to explain why startup after startup has an all-male team. Demographic diversity is an indicator.
And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. About 18 months later, we pivoted our messaging to evolve beyond digital PR. These days, many agencies start as a lean operation. Image source ).
Joint PR/Ad study finds PR getting higher marks in social media compared to Advertising [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template tco use today) – [link]. Lean UX: Getting Out Of The Deliverables Business – [link]. Half Of U.S.
How to Turn Your Startup Into a Lean, Mean Marketing Machine – [link]. Lean Business: The Very Model of a Modern Spreadsheet – [link]. How to Turn Your Startup Into a Lean, Mean Marketing Machine – [link]. Lean Business: The Very Model of a Modern Spreadsheet – [link].
Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. 3 Rules for Building Features in a Lean Startup – [link]. 4 reasons why PR firms are taking over social media – [link]. Essential Guidelines for Featured Content in Web Design – [link].
Lean Business: Lessons from A-Rod – [link]. Lean Business: Lessons from A-Rod – [link]. Did Google just kill PR agencies? Google Did Not Just Kill PR Agencies – [link]. Lean Business: Lessons from A-Rod – [link]. Do This | Entrepreneur – [link]. ” – [link].
Lean Business: The Very Model of a Modern Spreadsheet (with templates) – [link]. Lean Business: The Very Model of a Modern Spreadsheet (with templates) – [link]. Four Lean Advertising Campaigns That Went Viral | Harvard Business Review – [link]. 5 Ways to Lose Investors in Under 3 Minutes – [link].
Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. Agile UX vs Lean UX, which should you choose? Agile UX vs Lean UX, which should you choose? 5 Tips for Creating a Fun Summer Color Palette | Design Shack – crowdspring.co/1lDszLq.
How to Turn Your Startup Into a Lean, Mean Marketing Machine – entm.ag/11mJBHi. How to Turn Your Startup Into a Lean, Mean Marketing Machine – entm.ag/11mJBHi. How to Turn Your Startup Into a Lean, Mean Marketing Machine – entm.ag/11mJBHi. More great examples in the Logo Design section below. 16J7Ge5. .
Lean Startup 101 for Developers – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template tco use today) – [link]. Not Everything That Can Be Counted Counts – [link]. The VC Market: An Adaptive System – [link]. Strategy is Not a To Do List – [link].
Lean Marketing tips: business card as selling tool – [link]. Lean Marketing tips: business card as selling tool – [link]. Lean Marketing tips: business card as selling tool – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template tco use today) – [link].
Lean Business Tips: Hiring Contractors for Fun and Profit(ability) – [link]. “Empower Your Small Business”, crowdSPRING’s smallbiz newsletter: content marketing, lean biz, more – [link]. Lean Business Tips: Hiring Contractors for Fun and Profit(ability) – [link].
Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template tco use today) – [link]. Can User Experience Designers be Lean? Absolutely Stunning Promotional Poster and Flyer Designs – [link]. 50 Amazing After Effects Tutorials – [link]. – [link].
Lean Marketing tips: not-for-profit edition – [link]. Lean Marketing tips: not-for-profit edition – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template tco use today) – [link]. The Problem with Collecting Logos at Startups – [link].
Lean startups: Office space for the 21st Century (what to consider when leasing office space) – [link]. Lean Marketing Strategies for Small Businesses and Startups – [link]. Lean Marketing Strategies for Small Businesses and Startups – [link]. Top 10 tips for email newsletters – [link].
Empower Your Small Business – NEW edition: marketing, lean business, paid search, #1 mistake – [link]. Lean Business: Freelancers for ALL My Friends! Lean Business: Freelancers for ALL My Friends! Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link].
Empower Your Small Business: trust & loyalty, marketing insight, lean business – [link]. Lean UX: Getting Out Of The Deliverables Business | Smashing UX Design – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link].
Interview: Rand Fishkin CEO of Moz on Lean Marketing – [link]. PR Nudges Its Way to the Content Table | by Josh Sternberg – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. Yes — GigaOM – [link].
Lean Business: Capacity Management, Overhead, and Your Business – [link]. Bad Customer Development Questions and How to Avoid My Mistakes – [link]. Lean Business: Capacity Management, Overhead, and Your Business – [link]. Crowdsourced Workforces Rising | Xconomy – [link]. – [link].
Lean Marketing: Five Cheap Ways To Market Your Startup – [link]. Lean Marketing: Five Cheap Ways To Market Your Startup – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template tco use today) – [link]. image credit: EpicV27. 30 Famous Animal Logos – [link].
Lean Marketing 101: Giving good interview, or how to get a reporter to eat from your hand – [link]. Lean Marketing 101: Giving good interview, or how to get a reporter to eat from your hand – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template tco use today) – [link].
Lean Startups aren’t Cheap Startups – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template tco use today) – [link]. Employee Equity: Restricted Stock and RSUs on #mbamondays – [link]. There is no “big break” Not in comedy, and not in startups – [link].
Lean Marketing: Customer service strategies for small businesses and startups – [link]. Top 5 myths about the lean startup – [link]. Lean Marketing: Customer service strategies for small businesses and startups – [link]. The image above has been altered using Adobe Photoshop. – [link]. – [link].
David vs. Goliath: Lean Startup Advantages | OpenView Blog – crowdspring.co/1x2JFtG. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. How to Plan the Perfect Offsite: 8 Tips (from Jayna Cooke) – crowdspring.co/1nMzHMU.
Lean Marketing Strategies for Small Businesses and Startups – [link]. Lean Marketing Strategies for Small Businesses and Startups – [link]. Lean Marketing Strategies for Small Businesses and Startups – [link]. The image above shows the enormous size of the African continent. – [link].
It’s not easy being lean – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template tco use today) – [link]. .&# -Jeff Bezos [link]. 6 great athlete-entrepreneurs and what they accomplished – [link]. The Harder I Work, The Luckier I Get – [link].
Lean Marketing: Delivering Customer Service via Social Media – [link]. Lean Marketing: Delivering Customer Service via Social Media – [link]. Lean Marketing: Delivering Customer Service via Social Media – [link]. More interesting ads in the Social Media and Marketing section below. Who’s Next? – [link].
Empower Your Small Business: trust & loyalty, marketing insight, lean business – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. Five Branding Mistakes That Will Cripple Your Small Business (and how to avoid making them) – [link].
Small Business and Startups: The True “Lean” Movement – [link]. Small Business and Startups: The True “Lean” Movement – [link]. desperation for software talent has moved even small and midsize tech companies to make acqui-hires.” – [link]. 12 Must Watch TED Talks for Entrepreneurs – [link].
Lean Marketing: Don’t Believe Your Own Press Releases – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template tco use today) – [link]. How To Find Your First Customers And Grow Your Business – [link]. Product design at GitHub [link].
Lean vs. Mean – Small Business and Responsibility – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. There’s a tremendous wealth of insight in his answers and the way he engaged the Reddit audience. The link is in the Other section below.
Lean Marketing Strategies for Small Businesses and Startups – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template tco use today) – [link]. Ten small business tax planning tips for 2010! – [link]. Ten Crowdsourcing Trends for 2011 – [link].
Lean Marketing: How to Run Your Marketing Team Like a Startup – [link]. Lean Marketing: How to Run Your Marketing Team Like a Startup – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. Want to get a job at a startup? Show them WHY.
Another tip (whether outsourcing or developing in-house, make sure you follow the “2-man&# rule, which means that you should have at least 2 people familiar with your code which gives you insurance in case one goes away or moves on. PR/Marketing. For startups, PR firms are a waste of money. Start a blog.
The problem with a Lean Startup: the Minimum Viable Product | Paul Kortman – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. Ad Nauseum Leadership: Use Repetition to Reiterate What’s Important – [link].
Small Business Newsletter: 7 habits of successful entrepreneurs, lean marketing and more – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. Where the boys are: Women building businesses in male-dominated fields – [link].
Lean Marketing: Facebook advertising for newbies – [link]. Lean Marketing: Facebook advertising for newbies – [link]. One Strike and You’re Out: In Relationship Era, Bad PR Pitches Will not Be Tolerated – [link]. Lean Marketing: Facebook advertising for newbies – [link]. – [link].
Since no benchmarks existed, we enlisted our engineering department in a serious softwaredevelopment effort and wrote our own. Now as VP of Marketing, I could have sat back and let my PR agency handle the press. The head of the PR agency agreed that we would work together as a team. You don’t delegate life and death.
PR is mostly ineffective when companies step on social media landmines – [link]. Zynga Leans On Some Workers to Surrender Pre-IPO Shares – [link]. PR is mostly ineffective when companies step on social media landmines – [link]. Don’t Give Your Users Shit Work – [link]. Very shady, if true.
Lean Business: Save Money, Save the Environment – [link]. Lean Business: Save Money, Save the Environment – [link]. Legal Contracts for SoftwareDevelopers Who Hate Contracts (w/free contract template to use today) – [link]. Here are some of the links that I’ve liked and shared this past week!
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