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Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their productdevelopment team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.
This message appeals to customers who value a comfortable shave without leaning solely on the subscription business model. For some, this process will be a productdevelopment exercise, finding the best way to differentiate a new product or feature release. Convenience is table stakes in the DTC landscape.
So the departments either didn’t have the capacity to pay or it would be an endless sales-cycle, where we would spend lots of time on the sales, but it still wouldn’t close. I tell these stories to lay the groundwork for what I am going to call Revenue Development.
So What is Customer Development? Steve Blank, a serial entrepreneur in Silicon Valley, developed a methodology for creating businesses that runs in parallel with the traditional productdevelopment process. The core idea behind customer development is that the assumptions you make about a target market are only guesses.
Almost all of the companies we invested in in 2017 had customers even if they didn’t have much of a product. Those who didn’t have a product or much of a product used a concierge model of sorts ala Lean Startup philosophy to start running their business. Because my $25k check isn’t going to last long.
Almost all of the companies we invested in in 2017 had customers even if they didn’t have much of a product. Those who didn’t have a product or much of a product used a concierge model of sorts ala Lean Startup philosophy to start running their business. Because my $25k check isn’t going to last long.
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