Steve Blank
NOVEMBER 2, 2009
For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. Over its lifetime a Lean Startup may spend less money than a traditional startup.
crowdSPRING Blog
MARCH 25, 2012
The Lean Startup movement provides a wonderful template, and Ross wrote a great post in which he discussed how managers can use these principles in their own marketing campaigns. We have written about many tactics that have worked in our own marketing efforts, such as public relations , goal-setting , branding , etc.
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VC Cafe
MARCH 31, 2025
Handle Public Relations (PR) yourself in the early stages: Avoid spending money on PR firms initially, as you can likely do it yourself effectively. Schedule investor meetings close together in time (within one week) to create buzz and a fear of missing out (FOMO). Having growth makes fundraising significantly easier.
Startup Professionals Musings
APRIL 28, 2014
VCs and Angel investors like to see a startup that is running lean and mean, with no more than three or four of the conventional C-level or VP titles. The more conventional VP of Marketing role should cover branding, as well as other marketing advertising, design, public relations and customer service requirements.
Startup Professionals Musings
FEBRUARY 22, 2013
VCs and Angel investors like to see a startup that is running lean and mean, with no more than three or four of the conventional C-level or VP titles. The more conventional VP of Marketing role should cover branding, as well as other marketing advertising, design, public relations and customer service requirements.
Startup Professionals Musings
DECEMBER 1, 2010
VCs and angel investors like to see a startup that is running lean and mean, with no more than three or four of the conventional C-level or VP titles. The more conventional VP of Marketing role should cover branding, as well as other marketing advertising, design, public relations and customer service requirements.
Steve Blank
APRIL 9, 2009
But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” My new head of Public Relations quickly learned that my admin could answer calls from the press. The same was true for PR.
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