Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. Best of all, it’s even considered “ultra-cool” these days to be a lean startup. Sales and marketing costs.

Cost 255

Cost SEM Burn Rate Startup 255

Startup Professionals Musings

FEBRUARY 15, 2011

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. Best of all, it’s even considered “ultra-cool” these days to be a lean startup. Sales and marketing costs.

Entrepreneur 235

Entrepreneur SEM Burn Rate Social Network 235

Steve Blank

APRIL 15, 2011

The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc.,

Customer 264

Customer Cloud EC2 Channel 264

crowdSPRING Blog

NOVEMBER 13, 2011

Search engine marketing is a tactic that is perfect for a lean, iterative approach to marketing. For instance, if you have a simple goal of driving additional traffic to your site it is easy to measure the results (and cost) of the SEM campaign. Lean Marketing tips: not-for-profit edition. Graphic: Sam Michel.

Advertising 103

Advertising Lean Marketing Campaign 103

Gust

JUNE 10, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM), like cohort analysis , yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. Best of all, it’s even considered “ultra-cool” these days to be a lean startup. Sales and marketing costs.

Cost 139

Cost SEM Burn Rate Startup 139