Steve Blank

FEBRUARY 23, 2009

Eighty some pages later I realized that a) I had some great war stories as a good marketeer and failed CEO, b) I’d have to pay my wife and kids to read them, c) the three of them were probably the entire total available market, and d) when I looked at what I had done and what other entrepreneurs had done at their startups, that there was a pattern.

Redemption 133

Redemption Silicon Valley RSS California 133

Steve Blank

FEBRUARY 23, 2009

When I looked at the diagram in that ski cabin I realized there was a fundamental question I couldn’t answer: if all startups follow that model, why is it that some companies are opening bottles of champagne at their IPO and others who almost followed the same rules are selling off their furniture? Were all startups the same?

Product Development 163

Product Development Developer Silicon Valley Product 163

crowdSPRING Blog

AUGUST 11, 2013

In the universe of lean marketing tactics, best practice always includes a healthy mix of public relations efforts. Small businesses and startups can often leverage PR to great effect and it is typically one of the most cost-effective ways to generate positive word-of-mouth, build awareness, and grow a nascent brand.

Lean 84

Lean Public Relations PR Redemption 84

crowdSPRING Blog

JULY 8, 2012

Which, BTW, is a phenomenal rate of redemption in the universe of online marketing.). Related posts: Lean Marketing Tips: Hyperlocal Marketing Channels. Lean Marketing tips: not-for-profit edition. Lean Marketing tips: business card as selling tool. Target and segment. Photo: bby.

Campaign 94

Campaign Lean Email Marketing 94

Steve Blank

SEPTEMBER 7, 2009

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities. Now the company is in crisis mode.

Customer Development 233

Customer Development Developer Customer Silicon Valley 233

Steve Blank

OCTOBER 22, 2009

Getting Out of the Building Wasn’t Entertainment – Discovery and Validation Now that I was the master of the “facts” about customer needs in these specialized vertical markets , and with my team of vertical marketers , I thought I had achieved absolution and redemption. But there was one fatal flaw.

Silicon Valley 202

Silicon Valley RSS Vertical California 202