Remove Lean Remove Retention Remove Viral
article thumbnail

Business ecology and the four customer currencies

Startup Lessons Learned

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Let’s look at a viral growth company, like Facebook. If you are building a large, viral, ad-support consumer internet property, you just want to go big! They’re off to cross the chasm. As soon as possible!&#

Customer 156
article thumbnail

Lessons Learned: Validated learning about customers

Startup Lessons Learned

Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. The Lean Startup Intensive is tomorrow at Web 2.0. Amazing lean startup resources Is Entrepreneurship a Management Science? Expo SF (May.

Customer 167
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Lessons Learned: The metrics and levers of engagement.

Startup Lessons Learned

This is a common problem that results from viral-loop optimization. By copying the exact same registration flow as every other successful viral app, many viral apps completely lose their positioning. At IMVU , we would routinely find retention effects that would stem from registration changes and have impact days or weeks later.

Metrics 88
article thumbnail

Engagement loops: beyond viral

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

Viral 140
article thumbnail

A Path to the Minimum Viable Product

Steve Blank

And Jennifer is now my co-instructor in the Stanford Lean LaunchPad class.). Over the last two decades Shawn has seen hundreds of startups use the Lean Methodology. In other words, you prove retention. With both growth and retention, you earn the right to build more. The MVP Tree. We call it an MVP tree.

Product 436
article thumbnail

Lessons Learned: Q&A with an actual reader

Startup Lessons Learned

Revenue is always my preferred measure, but you can use anything that is important to your business: retention, activation, viral invites, or even customer satisfaction in the form of something like net promoter score. The Lean Startup Intensive is tomorrow at Web 2.0. Expo SF (May. for Harvard Business Revie.

article thumbnail

Startup Metrics

SoCal CTO

R : Retention - do they come back & re-visit over time? These are captured fairly well by his slide: The beauty of what he's defined is the relationship between retention and referral efforts and lifetime value. A : Activation - what % have a "happy" initial experience? R : Referral - do they like it enough to tell their friends?

Metrics 225