Lean SEM SEO 
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Similarly, it probably makes sense for everyone to take advantage of SEO (hey, its nearly-free traffic). The Lean Startup Intensive is tomorrow at Web 2.0.
Startup Lessons Learned
NOVEMBER 7, 2008
Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. The Lean Startup Intensive is tomorrow at Web 2.0. Just put in your credit card.
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Startup Lessons Learned
MARCH 13, 2009
Start with a five-dollar-a-day SEM campaign. March 13, 2009 11:09 PM Steen Seo Öhman said. the most sensible SEM advice Ive read - discussed in the context of a real situation. The Lean Startup Intensive is tomorrow at Web 2.0. So dont combine your product launch with a marketing launch. Dont scale. Dont marketing launch.
Startup Lessons Learned
SEPTEMBER 12, 2008
vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. The Lean Startup Intensive is tomorrow at Web 2.0. Amazing lean startup resources Is Entrepreneurship a Management Science?
Startup Lessons Learned
SEPTEMBER 18, 2008
If you sell an online service that solves a defined problem, you can compete in SEO or SEM. Im on the team that released one of the Taxi apps, and we agree that the "SEO" and placement on the App Store can sometimes leave users with insufficient or inaccurate information to make decisions. Hey Eric, very interesting post.
ConversionXL
MAY 11, 2017
Companies do it for a wide variety of reasons – SEO, branding, GTM strategy , etc. The lean, aggressive ones do. Here’s Tony DeYoung explaining his process: Tony DeYoung: “I always do competitive analysis for SEO and SEM. For SEO I look at my competitors’ keywords and their page rank/authority.
ConversionXL
FEBRUARY 3, 2022
Growth marketing borrows a concept from the lean startup methodology. Growth hacking is a term that emerged from the Silicon Valley tech community and the lean startup methodology. At the acquisition stage, channels might include SEO, paid advertising, content marketing, etc. Where does growth hacking come in?
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