ConversionXL

FEBRUARY 3, 2022

Growth marketing borrows a concept from the lean startup methodology. The growth marketer would design and run an experiment (ideating, drafting, and sending the email), and then review the data to confirm or disprove the hypothesis. Running search engine marketing (SEM) experiments requires testing more than just the ads themselves.

Framework 102

Framework Marketing Acquisition Retention 102

Steve Blank

SEPTEMBER 7, 2009

Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. The new VP of Sales reviews the sales strategy and tactics that did not work and comes up with a new sales plan.

Customer Development 233

Customer Development Developer Customer Silicon Valley 233

ConversionXL

JUNE 30, 2019

The lean, aggressive ones do. Reviewing a competitor’s online presence helps me understand how to differentiate my client. What I’m looking for are common trends within that vertical. reviews, trust). I’ m looking for benefits that are unique, not just “more features” or “cheaper.”. Run a functional investigation.

SEO 126

SEO Conversion Analytics Design 126

ConversionXL

MAY 11, 2017

The lean, aggressive ones do. Reviewing a competitor’s online presence helps me understand how to differentiate my client. What I am looking for is common trends within that vertical. I analyze the story the competitors tell with their landing pages, their site UX, and transparency (reviews, trust).

SEO 131

SEO Analytics Conversion Search 131