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The book has been described by a few CEOs who read it and commented early for me along the lines of “The Lean Startup movement is great, but this book starts where most of those books end and takes you through the ‘so you have a product that works in-market – now what?’ Chapter 3: Telling the Story to Your Investors…The Business Plan is Dead.
A corporate investor can provide diversity on the Board as someone who thinks differently from independent VCs. Corporate venture funds are often referred to as ‘strategic’ investors because of the unique benefits they bring to the table. Conventional R&D can only address so many areas and it’s not exactly lean or fast.
It ought to lay out the key issues, provide 3 options per issue and state which one management is leaning toward. Sometimes it’s because you have strategicinvestors. In a perfect world you’d know the issues you want to discuss well in advance and you’d prepare a deck to guide the discussion. Here’s the reality.
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