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5 Common Mistakes Startups Make with Their Online Presence

The Startup Magazine

Many startups forget about the importance of reputation management, which can lead to avoidable PR crises. The post 5 Common Mistakes Startups Make with Their Online Presence appeared first on The Startup Magazine. They can respond to reviews, both positive and negative, promptly and professionally.

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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

Is could be print (newspapers/magazine), Internet (website, podcasts, etc.), This plan should include the category of media; print, internet, broadcast and then identify specific sites, blogs, magazine, etc. They may be bloggers who expound on the general state of your industry and write magazine or newspaper columns.

Marketing 318
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Integrating Digital Platforms in Financial PR: Maximizing Impact in the Digital Age

The Startup Magazine

Financial public relations (PR) has moved past conventional techniques in today’s fast-paced digital environment, adopting new platforms to increase its influence and reach. In order to remain competitive and relevant, companies in the financial industry need to use digital platforms for their financial PR campaigns.

PR 147
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The Silent Benefits of PR

Both Sides of the Table

I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly. I have written many times about PR so if you want a deep dive on the “how” of PR you may enjoy reading some of these posts. PR pays dividends in Biz Dev.

PR 415
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In a Strong Wind Even Turkeys Can Fly

Both Sides of the Table

The size of magazines seems to be expanding, marketing seems to be up and the number of tech announcements per day is dizzying. Avoid the latest fads, trends or PR announcements. Who can keep up with all this stuff? In a strong wind, even turkeys can fly.

Turkey 302
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The 50 Best Marketing Strategies For Small Business

Mike Michalowicz

While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. Use food to generate PR for your event too — one company I know of sent S’more’s kits to local TV newsrooms to help promote a camper and RV show.

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How to use PR Firms at Startups

Both Sides of the Table

One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. PR is a process, not an event - For starters let me say that you shouldn’t do PR around milestones. There is one carve out.

PR 349