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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

She was an academic on leave from Stanford now selling SAAS software to large companies, but was being inundated with marketing communications advice. “My Is could be print (newspapers/magazine), Internet (website, podcasts, etc.), Founders ask me all the time whether they should hire a PR agency. Step 3: Media.

Marketing 318
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Tips for Starting Up Your Own Roofing and Siding Company

The Startup Magazine

In fact, according to PR Newswire, 53% of homeowners in the United States have had their siding replaced at some point. Happy customers are more likely to refer your services to others and leave positive reviews. Local Advertising : Advertise in local newspapers, magazines, and community bulletin boards.

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The Ultimate CEO Twitter List

YoungUpstarts

jeremys : Learn about the industry of online reviews from Yelp co-founder and CEO Jeremy Stoppelman. missusP : Christine Perkett, CEO of PerkettPR shares her view as the head honcho of one of tech’s best PR companies. DuncanWierman : Duncan Wierman, software CEO, shares his insight into creative online marketing.

Cofounder 239
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SuperMac War Story 5: Strategy versus Relentless Tactical.

Steve Blank

Since no benchmarks existed, we enlisted our engineering department in a serious software development effort and wrote our own. Inside the covers of these publications our customers had said that it was the product reviews that most influenced their buying decisions. Why did we believe that these magazines would care?

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The 50 Best Marketing Strategies For Small Business

Mike Michalowicz

While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. Also offer discount coupon codes to twitter members. Point your readers to each blog site that reviews your product. Leverage Linked-In.

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Twitter Link Roundup #36 – Design, Copywriting, Marketing, Small Business, Social Media And More

crowdSPRING Blog

Smashing Magazine Redesign: Photographs & Screenshots – [link]. Breaking Down And Reviewing Important Blog Design Elements – [link]. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link]. Government releases open source code – [link].

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Twitter Link Roundup #179 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Martin – Harvard Business Review – [link]. Good reminder from Fred Wilson that your instincts should sometimes guide you when due diligence does not – [link]. Startup PR Tip: To Get Press, Don’t Pitch Your Product – [link]. Martin – Harvard Business Review – [link].