Magazine PR Technical Review 
Steve Blank
APRIL 5, 2017
For example, to outflank a competitor who had faster products, Intel moved the conversation about microprocessors away from speed and technology to create a valued brand. Both Apple and Intel were selling complicated technology but did so by simplifying the message so it had broad emotional appeal. Step 3: Media. Step 4: Messengers.
Both Sides of the Table
MAY 5, 2011
Seattle should be the envy of any non Silicon Valley tech community in the country. It really wouldn’t take much to turn a great technology ecosystem into a truly electric one. You need to have passionate tech entrepreneurs who want to build businesses locally. The ingredients are all here.
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Both Sides of the Table
DECEMBER 13, 2010
Investment in training, adherence to process, global knowledge sharing systems, quality control / partner reviews and campus recruitment programs that attracted the right talent. The size of magazines seems to be expanding, marketing seems to be up and the number of tech announcements per day is dizzying.
The Startup Magazine
MARCH 26, 2024
Financial public relations (PR) has moved past conventional techniques in today’s fast-paced digital environment, adopting new platforms to increase its influence and reach. In order to remain competitive and relevant, companies in the financial industry need to use digital platforms for their financial PR campaigns.
Steve Blank
APRIL 2, 2009
We had thought really hard about “ market type ” and decided to reposition the company from a technology provider to a solutions provider. Inside the covers of these publications our customers had said that it was the product reviews that most influenced their buying decisions. Theoretically, that’s why I hired them.
crowdSPRING Blog
MAY 17, 2013
Martin – Harvard Business Review – [link]. Good reminder from Fred Wilson that your instincts should sometimes guide you when due diligence does not – [link]. Startup PR Tip: To Get Press, Don’t Pitch Your Product – [link]. Martin – Harvard Business Review – [link].
The Startup Magazine
DECEMBER 12, 2024
Failing to Manage Online Reputation Ignoring reviews or unaddressed feedback can quickly damage a startup’s reputation, especially if it is left unmonitored. Many startups forget about the importance of reputation management, which can lead to avoidable PR crises.
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