Magazine Public Relations Technical Review 
Steve Blank
APRIL 5, 2017
For example, to outflank a competitor who had faster products, Intel moved the conversation about microprocessors away from speed and technology to create a valued brand. Both Apple and Intel were selling complicated technology but did so by simplifying the message so it had broad emotional appeal. Step 3: Media. Step 4: Messengers.
Up and Running
DECEMBER 16, 2014
But where do you start, and what are the best approaches to public relations for an entrepreneur? Jennefer Witter is the CEO and founder of The Boreland Group, which is a certified, woman-owned public relations agency in New York City. I start off with this question: What is public relations?
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YoungUpstarts
OCTOBER 15, 2018
A style guide can contain rules for any aspects of communication you want to be handled consistently by all who represent your company (customer service, marketing, public relations, sales, etc.). The tone of your company (such as casual, earthy, witty, prestigious, high-tech, etc.). The Ultimate Social Media “Must.
The Startup Magazine
OCTOBER 15, 2020
The payment sector continues to experience innovation as businesses embrace more secure standards, thanks to technology. The customer and public relation matters to businesses. After all, you wouldn’t want to experience data breaches due to the consequences. The secret behind this is PCI compliance by businesses.
The Startup Magazine
AUGUST 11, 2023
pexels A war chest is virtually always a competitive edge in all aspects that count, including employing key staff, public relations, marketing, and sales. When expanding their businesses, most tech startups and the subindustries that comprise the tech industry typically follow this model.
crowdSPRING Blog
MAY 17, 2013
Martin – Harvard Business Review – [link]. Good reminder from Fred Wilson that your instincts should sometimes guide you when due diligence does not – [link]. Only 200 Startups Per Year End Up Mattering & Most of them Aren’t in Tech | BostInno – [link]. – [link].
crowdSPRING Blog
FEBRUARY 7, 2013
Why Innovators Love Constraints | Harvard Business Review – [link]. How Monoprice Is Eating The Tech World From The Inside Out – [link]. Avoiding Undue Diligence: My Strange Approach To Angel Investing – [link]. How Amazon Trained Its Investors to Behave | Justin Fox-Harvard Business Review – [link].
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