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Multichannel Analytics- Tracking Online Impact Of Offline Campaigns

Occam's Razor

today, dec 22 here in Maldives) redirects to. PS: Hello from the absolutely gorgeous Maldives, more specifically the Conrad Rangali Island. Another example: www.dell.com/tv. Note the amount of specific tracking that the folks at Dell have attached do that redirect. Bravo folks! Have you used any strategies above?

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the world without altgate

Altgate

One metric that jumped out at me is the global reach.  .  There was a similar growth in terms of RSS subscribers, finishing with about 750 (although Feedburner "lost" about 400 of them this morning which I assume will be "found" tomorrow).   You can see which page they left from but not where they went. 

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Win With Web Metrics: Ensure A Clear Line Of Sight To Net Income!

Occam's Razor

We have more web metrics and data than there are stars in the universe (slight exaggeration!). Wong's key points was how the success of our work, as Marketers, is measured based on a lot of things but not often enough based on perhaps the most important metric of them all: Net Income. Yet we stink at informing decisions.

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