Multichannel Analytics- Tracking Online Impact Of Offline Campaigns
Occam's Razor
DECEMBER 22, 2008
3) they are encoded with the correct tracking parameters (version of the ad, name of the magazine, location of the billboard, offer in the radio ad, etc etc). In closing it is a crime of the highest proportions if your magazine, catalog, tv, radio, bus, billboards are: 1) not using easy to remember vanity urls and. That was not hard right?
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