Remove Mali Remove Metrics Remove Naming
article thumbnail

Multichannel Analytics- Tracking Online Impact Of Offline Campaigns

Occam's Razor

3) they are encoded with the correct tracking parameters (version of the ad, name of the magazine, location of the billboard, offer in the radio ad, etc etc). In closing it is a crime of the highest proportions if your magazine, catalog, tv, radio, bus, billboards are: 1) not using easy to remember vanity urls and. That was not hard right?

Analytics 122
article thumbnail

How to Build & Execute a Facebook Marketing Strategy

ConversionXL

For every goal you set, choose the most relevant metrics to track. . Here you can delve into metrics, trends, and visual reports. Enter your group name. For example, a S.M.A.R.T. goal to increase brand awareness might be to: Increase our post shares on Facebook by 20% in the next quarter. . Image source. Click Create.

Marketing 134