Management Metrics Product Name 
Steve Blank
MARCH 15, 2017
We’d managed to secure another infusion of cash, but it wasn’t going to last long. When I asked our trade show manager, she looked surprised and said, “Steve, don’t you know that my job is to take our booth to trade shows and set it up?” What I was hearing was a failure of management. This is a big idea.
Steve Blank
APRIL 9, 2009
When I asked our trade show manager she looked at me like I was the house idiot and said, “Steve, don’t you know that my job is to set up our trade show booth?” The other departments in marketing gave the same answers; the product-marketing department said their job was to write data sheets. This is a big idea.
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Occam's Razor
JULY 22, 2013
My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Is it our management team's lack of ambition? I believe it has to do with choosing the wrong success metrics. Why such limited use of display?
Occam's Razor
OCTOBER 21, 2013
The reason I love the above view is that for each channel, I'm able to present our management team a simple, yet powerful, understanding of the contribution of our marketing channels – including search. So from the perspective of reporting organic search performance to senior management, you are all set.
ConversionXL
JULY 29, 2020
Amazon’s algorithm manages a smaller set of users—those with the intent to buy a product online. That’s why keyword research is paramount—not just for the obvious product name but for high-value descriptors. Amazon can skip right past the superficial metrics in a way that Google can’t, and sellers benefit from it.
reidhoffman.org
NOVEMBER 12, 2013
We return to the three revenue models from the beginning of the pitch, introducing the product names for the first time: an ads product called InLeads, a job listings product called Opportunities, and a subscriptions product called Network Plus. Identify the right metrics for success.
ConversionXL
AUGUST 5, 2014
In one line, he couldn’t be clearer as to why you must pay attention to these metrics. However, redirecting one & two word search terms to relevant category pages or exact product names is not (for example, here’s how you do it in magento ).
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