Remove Management Remove Metrics Remove Product Name
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Why Some Startups Win

Steve Blank

We’d managed to secure another infusion of cash, but it wasn’t going to last long. When I asked our trade show manager, she looked surprised and said, “Steve, don’t you know that my job is to take our booth to trade shows and set it up?” What I was hearing was a failure of management. This is a big idea.

Startup 329
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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

When I asked our trade show manager she looked at me like I was the house idiot and said, “Steve, don’t you know that my job is to set up our trade show booth?” The other departments in marketing gave the same answers; the product-marketing department said their job was to write data sheets. This is a big idea.

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Is it our management team's lack of ambition? I believe it has to do with choosing the wrong success metrics. Why such limited use of display?

Framework 164
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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

The reason I love the above view is that for each channel, I'm able to present our management team a simple, yet powerful, understanding of the contribution of our marketing channels – including search. So from the perspective of reporting organic search performance to senior management, you are all set.

Search 156
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Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

Amazon’s algorithm manages a smaller set of users—those with the intent to buy a product online. That’s why keyword research is paramount—not just for the obvious product name but for high-value descriptors. Amazon can skip right past the superficial metrics in a way that Google can’t, and sellers benefit from it.

SEO 113
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LinkedIn's Series B Pitch to Greylock: Pitch Advice for Entrepreneurs

reidhoffman.org

We return to the three revenue models from the beginning of the pitch, introducing the product names for the first time: an ads product called InLeads, a job listings product called Opportunities, and a subscriptions product called Network Plus. Identify the right metrics for success.

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6 Essential Principles Of Designing a High Converting Site Search Experience

ConversionXL

In one line, he couldn’t be clearer as to why you must pay attention to these metrics. However, redirecting one & two word search terms to relevant category pages or exact product names is not (for example, here’s how you do it in magento ).

Search 107