Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

Metrics 165

Metrics Advertising Marketing Social Media 165

Startup Professionals Musings

NOVEMBER 2, 2022

Many risks can be managed or calculated to improve growth or provide a competitive edge, while others, like skipping quality checks to save money, are recipes for failure. The challenge is to avoid the bad risks, while actively seeking and managing the smart risks. Risk is more manageable with subscriptions and even freemium pricing.

Forecast 304

Forecast Stock Options Technical Review Metrics 304

Startup Professionals Musings

AUGUST 27, 2014

Many risks can be managed or calculated to improve growth or provide a competitive edge, while others, like skipping quality checks to save money, are recipes for failure. The challenge is to avoid the bad risks, while actively seeking and managing the smart risks. Risk is more manageable with subscriptions and even freemium pricing.

Startup 283

Startup Forecast Stock Options Technical Review 283

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

SoCal CTO

NOVEMBER 10, 2009

He has a really interesting background as a product manager and now an entrepreneur. Like many product managers, my background is fairly eclectic. I was in charge of all product management and marketing for the first year-and-a-half, that was a great learning experience with a very talented team of folks. How did you do that?

Management 150

Management Product Entrepreneur Silicon Valley 150

Steve Blank

NOVEMBER 16, 2009

What metrics do we use to see if we learned enough in Customer Discovery ? I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics. Dave McClure has some great metrics…” It was an honest but vaguely unsatisfying answer.

Customer Development 228

Customer Development Web Developer Customer 228

ConversionXL

OCTOBER 14, 2021

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Supplement brand loyalty metrics with qualitative measures such as brand associations and perceived quality, as these can give you insight into why customers intend to repurchase.

Metrics 157

Metrics Marketing Campaign Audience 157

SoCal CTO

FEBRUARY 25, 2007

As I look at more and more start-ups predicated on viral growth, and at the use of social marketing, its becoming simultaneously easier to understand some aspects of viral growth and still a gap in understanding whats going to be that "hook" that will grab people at the end of the day. Marketing, Startups and Networking in Los Angeles.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

Version One Ventures

SEPTEMBER 19, 2012

Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition. As a VC, the biggest challenge in evaluating LTV models is that metrics can dramatically change at scale.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

YoungUpstarts

APRIL 21, 2013

Through rapid experimentation, short product development cycles, and rigorous measurements of the right metrics, they can ascertain what customers really want. Through learning milestones approximated to stages of a company’s development, one could achieve positive improvements in a it’s core metrics.

Lean 193

Lean Technical Review North America Startup 193

Both Sides of the Table

MAY 23, 2012

For starters we saw a huge influx of inexperienced managers enter the VC industry proving clearly that being a VC is not a purely quantitative job. Look at the rapid adoption of Groupon, LivingSocial or Instagram as proof of how rapidly businesses can grow through viral means. Just why does over-funding dampen returns?

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

Startup Lessons Learned

MARCH 24, 2009

Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. Unfortunately, its easy to lose track of positioning effects when optimizing for a single metric.

Metrics 88

Metrics San Francisco Lean Viral 88

ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. Metrics for your demand generation funnel. Your number one metric for any marketing initiative should be revenue. Build a picture over time that tells you which metrics lead to revenue versus those that just make you feel good (i.e.

Demand 124

Demand B2B Distribution Channel 124

Startup Professionals Musings

FEBRUARY 17, 2018

Many risks can be managed or calculated to improve growth or provide a competitive edge, while others, like skipping quality checks to save money, are recipes for failure. The challenge is to avoid the bad risks, while actively seeking and managing the smart risks. Risk is more manageable with subscriptions and even freemium pricing.

Forecast 161

Forecast Stock Options Technical Review Metrics 161

www.forentrepreneurs.com

FEBRUARY 2, 2010

SolidWorks 2: The best VAR management program in the world? SolidWorks 3: The best VAR management program in the world? However there is a lot of value in looking at these same metrics for all other businesses. For more on the topic of Viral Growth, refer to my blog post on that topic here.)

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Duct Tape Marketing

MAY 23, 2013

What can be measured can be managed (and improved). These are the first six key metrics non-robots must track to understand Facebook Page performance, why you need them and where to find them. #1: Viral reach (views) consists of posts viewed as a result of a friend’s actions (sharing, liking, commenting). 1: Fan Reach.

Metrics 78

Metrics Social Media Viral Technical Review 78

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer).

Customer 156

Customer San Francisco Viral Lean 156

Occam's Razor

FEBRUARY 3, 2014

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Be very careful to not over think it when you frame this step-one to your management team. Again, for your management team you don't have to over think it. but commitment to uniqueness is inconsistent. Don't talk about attribution.

Analytics 151

Analytics Marketing Audience Channel 151

Startup Lessons Learned

SEPTEMBER 15, 2008

If its part of a viral loop, its probably trying to get them to invite more friends (on average). Focus on the output metrics of that part of the product, and you make the problem a lot more clear. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Professionals Musings

SEPTEMBER 9, 2015

Many risks can be managed or calculated to improve growth or provide a competitive edge, while others, like skipping quality checks to save money, are recipes for failure. The challenge is to avoid the bad risks, while actively seeking and managing the smart risks. Risk is more manageable with subscriptions and even freemium pricing.

Startup 120

Startup Forecast Stock Options Technical Review 120

SoCal CTO

OCTOBER 8, 2009

A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. Define what you need from a metrics and reporting standpoint. Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure. You only build what you need to prove that model.

Metrics 225

Metrics Startup Retention Acquisition 225

The Next Web

DECEMBER 12, 2013

Navin Chaddha and Tim Chang are Managing Directors at Mayfield. In the early days of e-commerce, sales were typically the most important metric for success. Growth hacking” or the mentality of “try every viral trick, every channel as quickly as possible in order to get ahead in the land grab” is a hot topic.

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

www.forentrepreneurs.com

FEBRUARY 2, 2010

SolidWorks 2: The best VAR management program in the world? SolidWorks 3: The best VAR management program in the world? Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. This post is applicable to any kind of business.

Metrics 55

Metrics Design Entrepreneur Startup 55

Startup Lessons Learned

NOVEMBER 7, 2008

I too would be concerned about false negatives, but perhaps this strategy could be integrated into a broader market research strategy that included user engagement, viral marketing, etc which would all be quantifiable under the Google analytics. Amazing lean startup resources Is Entrepreneurship a Management Science?

Demand 167

Demand San Francisco Lean Continuous Deployment 167

mashable.com

JULY 10, 2012

It would take an article in itself to fully compare the benefits of these (and other popular ecommerce site providers), but suffice it to say they both offer options for businesses that do not wish to manage the technical aspects of their ecommerce storefront. viral video. viral videos. The “Mom and Pop” Effect. Remarketing.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

Startup Lessons Learned

APRIL 7, 2010

At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Even if it shows improvement in some micro metric, does that invalidate the overall design? That was evident in the metrics and in the in-person usability tests. No one feature is to blame.

San Francisco 154

San Francisco Lean Metrics Design 154

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

There isn’t one most important SaaS metric. Being focussed on SaaS metrics is not incompatible with valuing employee fulfillment and customer happiness. It’s boring and doesn’t make you famous and doesn’t play into the false but common narrative that SEO and viral content will launch your startup into the market with almost no money.

Restful 202

Restful Founder Revenue Acquisition 202

Hearpreneur

OCTOBER 25, 2023

However, if you do manage to find success, the rewards can be significant. As soon as you have 2-3 months' worth of sales data to work with, use a formula to calculate stock reorder levels to ensure you always have stock ready to go, especially if you're promoting your products on platforms known for viral content, like TikTok.

eCommerce 143

eCommerce Omaha Entrepreneur SEO 143

reidhoffman.org

NOVEMBER 12, 2013

We are the leader in the professional domain with viral growth. What I knew that many didn’t was that a combination of curiosity and a viral game mechanic would slowly get to a million people, at which point the network becomes valuable. Here, we argue that we have a viral product that creates a network that possesses network effects.

Entrepreneur 111

Entrepreneur Viral Revenue Networking 111

Agile VC

MAY 26, 2011

We were post product and had viral growth, albeit at very small scale and still had to evangelize the concept of a vital coefficient w/ most investors. Btw, here’s our startup [link] We are bringing yield management to the restaurant industry. link] leehower. It was a pretty good valuation for the time. A lot has changed.

Term Sheet 178

Term Sheet Silicon Valley Technical Review Social Network 178

ConversionXL

NOVEMBER 28, 2022

TikTok even has its own viral hashtag: #TikTokMadeMeBuyIt , which is a one-stop shop for the weird and wonderful products brands sell on the platform. By encouraging user-generated content (UGC), this type of ad more than any other has the potential to make your brand or product viral. Branded Hashtag Challenge 5. Spark Ads 6.

Customer 102

Customer Viral Audience Campaign 102

Steve Blank

DECEMBER 7, 2010

This Stanford class will introduce management tools for entrepreneurs. Working with your team you will encounter issues on how to build and work with a team and we will help you understand how to build and manage the startup team. Dave McClure, “Startup Metrics for Pirates”, [link]. What’s Different About the Class?

Wiki 318

Wiki Lean Management Business Model 318

Brandanew

MAY 29, 2015

What is Growth Hacking: A definition before we start: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. Sure-shot way to lose trust and potential customers (even if your terrible response does not become viral).

Curation 100

Curation Social Media Viral Startup 100

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

It helps you manage, at first a checking account, is where the name came from, through text messaging. Because one of the most important things for me is that it helps me to communicate with the other person that I manage my money with, who’s also spending out of those same accounts, my wife.

Cofounder 208

Cofounder Technical Review Software Review Differentiation 208

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. These founders have not managed, to borrow a phrase from Steve Blank , to create a scalable and repeatable sales process. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

NOVEMBER 25, 2020

Key metrics: Average View Duration, Click Through Rate, & Views 3. Refine titles, thumbnails, and content to increase those metrics — Eric Bandholz (@bandholz) November 24, 2020. Key metrics (90% of your focus). The wonderful thing about YouTube is that they have specific metrics to help you hit the above strategy.

Channel 129

Channel Metrics Algorithm Video 129

Startup Lessons Learned

DECEMBER 8, 2008

My manager, part of the QA group, gave me a tour of a site and we entered a huge depressing warehouse stacked full with cubes. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

Software Review 136

Software Review San Francisco Lean Continuous Deployment 136