How Many Variations Can You Have in an A/B/n Test?
ConversionXL
OCTOBER 6, 2016
Put it this way: if you’re operating on the basis of making decisions at 95% significance, there is a 5% probability of a type 1 error (“alpha error,” or a false positive). With a little luck, Android users in Kentucky referred by Google, iPhone users in Nebraska referred by Direct and Desktop users in NJ all preferred the redesign.
Let's personalize your content