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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. It outlines four major growth strategies: market penetration , market development , product development , and diversification. Product development.

Marketing 115
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Lessons Learned: The lean startup

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 8, 2008 The lean startup Ive been thinking for some time about a term that could encapsulate trends that are changing the startup landscape. After some trial and error, Ive settled on the Lean Startup. Of course, many startups are capital efficient and generally frugal.

Lean 168
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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, September 30, 2008 What does a startup CTO actually do? But I dont think most startups really have a need for someone to do that on a full time basis. So what does CTO mean, besides just "technical founder who really cant manage anyone?" I always assumed I wouldnt manage anybody.

CTO 168
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth.

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Why Every Company Needs a Growth Manager

Seeing Both Sides

Yet, in recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively. Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley.

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Why Every Company Needs a Growth Manager

Seeing Both Sides

Yet, in recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively. Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley.

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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

The basic idea is to extend agile, which excels in situations where the problem is known but the solution is unknown, into areas of even greater uncertainty, such as your typical startup. 2008 09 06 Eric Ries Haas Columbia Customer Development Engineering View SlideShare presentation or Upload your own. Talk about waste.