This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Productnaming is hard. Too many factors come into play when looking for a name and it’s almost impossible to decide on the right name once you’ve stared at the same list for a week straight. The Approach A while back Patrick contacted a handful of Academy members and asked for opinions on potential productnames.
After the top notch article on migrating to Universal Analytics using Google Tag Manager , we got some feedback from you that some background on what tags and tag management are would be helpful. Managing tags in this way quickly becomes a mess that drives teams apart. What is a Tag Manager? What is a “Tag” Anyway?
Follow us on Twitter for more information on our products. The unimportance of productnames. Don’t waste too much time on picking a perfect name for your product. I was burned out by the time I was half way through picking the name, domain name, and working on the layout. Apr 27 2010.
We’d managed to secure another infusion of cash, but it wasn’t going to last long. When I asked our trade show manager, she looked surprised and said, “Steve, don’t you know that my job is to take our booth to trade shows and set it up?” What I was hearing was a failure of management. This is a big idea.
Can a competitor’s productname be easily substituted for my company’s brand? Meaning, if you branded your company’s product/service with that of your competitor’s, would the customer notice a difference? Advice For The Young At Heart business management Entrepreneurship running a business startup Vocalocity VoIP Wain Kellum'
When I asked our trade show manager she looked at me like I was the house idiot and said, “Steve, don’t you know that my job is to set up our trade show booth?” The other departments in marketing gave the same answers; the product-marketing department said their job was to write data sheets. This is a big idea.
The proactive solution to this predicament is Online Reputation Management. What is Online Reputation Management? Online Reputation Management, or ORM, refers to strategies and techniques that influence what information about your business can be found online. Online review management. Managing negative feedback.
Trademarks , which we touched on last week, are brand and productnames, graphic logos, slogans, taglines, and other indicators of origin of the goods or services in question. In the Internet era, trademarks and domain names are closely interrelated, and both can be or become extremely valuable.
If you look at the title bar of your browser window, you’ll see that the name of the book is listed right at the beginning of the sentence, followed by the author’s names and the ISBN. Any keywords, like a productname, that are in both the title and the first H1 tag will be strongly tied to the final indexing of the page.
A Moz article offers an example of informational modifiers for products: [productname] what is [productname] how does [productname] work how do I use [productname]. The end result—for manual or automated tagging—is a spreadsheet that classifies keywords by intent: VERY happy today.
Ideally, the trademark registration process should begin as soon as you’ve narrowed down a selection of possible marks, including business or productnames, logos , and slogans. If you decide to tackle the process on your own, there are several online resources for managing the whole process.
Companies occasionally try to align navigation labels with internal productnames instead of plain English. Millennials are constantly on their mobile devices and they expect to be able to work, shop, play, communicate, bank, manage their healthcare and more on-the-go. Broad and shallow versus narrow and deep.
When I had the idea for the company nearly 8 years ago, I told a former manager of mine at a different PR firm who was a bit of a mentor to me. She responded that it was a terrible name. It has proven memorable with customers and a versatile jumping-off point for productnames such as Concentrate, Fruition, and Juicebox.
As we’ve been working on our new product that helps teams manage shared email inboxes, we’ve had struggles coming up with a name. We’d jotted down some name ideas as they came up, but didn’t feel like any individual name was the right fit. Here’s the structure that we used to come up with our new productname.
Thus, join the ranks of Yahoo, Google, Amazon, eBay, Cisco and Microsoft and focus your limited time and resources on perfecting your customer value proposition, not on devising an ideal company name. When selecting your company and productnames, consider the following: Uniquely Familiar. Intuitive URL. Avoid Hyphens.
Amazon’s algorithm manages a smaller set of users—those with the intent to buy a product online. That’s why keyword research is paramount—not just for the obvious productname but for high-value descriptors. From Amazon’s perspective, they can: Ensure consistent delivery times; Manage returns and overall customer service.
Our own subsidiary, of a major technology company, started to repair and service competitive products in order to maintain our own technical staff and service capabilities. Managing foreign exchange reserves is every bit as challenging as managing a family budget. Watch your productnaming. Proceed with caution.
Software by Rob Passionate about Startups and MicroISVs Lessons Learned by a Serial Entrepreneur home about press micropreneurs archives ← Work Less, Get More Done, Convenient Open Source, What a Startup is Really Like, and more… Crowdsourcing Your ProductName → Hear me on the Startup Success Podcast Cool News, Links & Reviews (..)
What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and productnames carefully. Don’t try to do it all at once.
Simply having administrators black out candidates’ names and addresses before they’re reviewed by hiring managers is one surprisingly effective, easy place to start. If all your productmanagers come from Google, they’re accustomed to a certain set of business models and a certain set of tools.
and tag managers like Google Tag Manager can be found here.). This is precisely why we included Question #4 in our visitor survey … What matters MOST to you when choosing a {{product category}} like {{productname}}? Installation guides for specific CMSes like WordPress, Drupal, Shopify, etc.
What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and productnames carefully. Don’t try to do it all at once.
What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and productnames carefully. Don’t try to do it all at once.
And if you have the power to have this discussion with the right management level in the company (sometimes we don't have that power, and that is ok), you'll also get to ask some really hard questions. Is it our management team's lack of ambition? Take just the pink box above as an example. Is it our people? What is it?
Software by Rob Passionate about Startups and MicroISVs Lessons Learned by a Serial Entrepreneur home about press micropreneurs archives ← Crowdsourcing Your ProductName My Pecha Kucha Presentation at the 2009 Business of Software Conference → RSS Troubles (FeedBurner) About this Blog If youre trying grow your startup youve come to the right (..)
What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and productnames carefully. Don’t try to do it all at once.
What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and productnames carefully. Don’t try to do it all at once.
It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Company and productnaming may also seem simple, but should be a key early effort, because mistakes can be very costly. Let your accountants manage the expenses. It’s not that hard to change later to a C-Corp.
It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Company and productnaming may also seem simple, but should be a key early effort, because mistakes can be very costly. Let your accountants manage the expenses. It’s not that hard to change later to a C-Corp.
The reason I love the above view is that for each channel, I'm able to present our management team a simple, yet powerful, understanding of the contribution of our marketing channels – including search. So from the perspective of reporting organic search performance to senior management, you are all set.
What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and productnames carefully. Don’t try to do it all at once.
If you do have competition, pay special attention to your productname, price range, materials used, what the product claims to do, packaging, and who the manufacturer is. Here’s an example of a great sell sheet for a product called Well Well Wow! Your sell sheet should include: Your productname.
Here is my list, in order of quality: Mailing list (assuming you have a relationship) Your blog (assuming you have a relationship) A referral link from a targeted website with a positive write-up about your product Direct traffic (this typically means someone heard about your product on a podcast, read about it in print or in an online article with (..)
We return to the three revenue models from the beginning of the pitch, introducing the productnames for the first time: an ads product called InLeads, a job listings product called Opportunities, and a subscriptions product called Network Plus.
However, redirecting one & two word search terms to relevant category pages or exact productnames is not (for example, here’s how you do it in magento ). As powerful as self-optimizing results are, the technology can truthfully be expensive.
As a follow-on to that article, here are a few examples from my personal experience: You need to translate/localize your products. I was once asked by a division manager of a major software company why we were not selling more products in Finland. Watch your productnaming.
It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Company and productnaming may also seem simple, but should be a key early effort, because mistakes can be very costly. Let your accountants manage the expenses. It’s not that hard to change later to a C-Corp.
It can be hard to remember the digital world before real-time; the speed at which conversations and stories race through the Internet and their momentum add a new dimension to reputation management. Make it short, to the point, and circulate it to all staff If you carry out staff training, include crisis management as part of the session.
What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and productnames carefully. Don’t try to do it all at once.
An Amazon Seller’s account is where Amazon sellers spend most of their time ( depending on agency or management automation). Make sure that you use high-quality images and keywords in both the productname and product description. Fail ing to Properly C onfigure Y our Amazon A ccount.
Gender: using men vs. women in the subject line of a clothing store’s newsletter or highlighting specific productnames for each group are some basic examples. What are their favourite products or what features are they yet to use? They pulled data on 12B emails sent and analyze the subject line length. The results?
Put simply, a trademark is used to protect things like company names, logos, slogans, productnames, etc. While trademarks are managed by the USPTO, the U.S. Copyright Office manages copyright registration. Copyrights are much older than trademarks, stretching all the way back to the Copyright Act of 1790.
The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a productname that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. After throwing around some names we rejected we settled on making it an acronym.
What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and productnames carefully. Don’t try to do it all at once.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content