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Why Hire a Fractional CMO in the Early Days of Your B2B Startup

The Startup Magazine

When it comes to B2B startups, effective marketing can make or break a company’s early growth trajectory. With limited resources and high stakes, startups must be strategic about every decision, particularly when it comes to marketing. One increasingly popular strategy is to hire a fractional chief marketing officer (CMO).

B2B 141
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software. We want to make sure you can break down the silos and manage to results.

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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

B2B 150
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Seed Stage Funding 101: What it Is & How it Works

The Startup Magazine

These investments are a tremendous help to your startup because they will serve as a stepping stone to reach your target eventually. Some return value must be offered to the investors for startup seed funding to be considered acceptable. When considered, “seed funding” describes the initial sums of funds a startup raises.

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The Virus Survival Strategy For Your Startup

Steve Blank

With the Covid-19 virus a worldwide pandemic, if you’re leading any startup or small business, you have to be asking yourself, “What’s Plan B? They have fewer cash reserves and less margin of error for managing sudden downturns. The questions every startup or small business CEO needs to ask now are: What’s my Burn Rate and Runway?

Burn Rate 436
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Speed in Sales at Startups

Austin Startup

The Ferrari Museum in Modena, Italy The defining characteristic of the Silicon Valley startup is speed. Startups must build speed into their culture. In 2006, I joined Yelp as employee #20 when the company had $1M in annual revenue. Instead, I had to re-learn that a startups’ nature is that most stuff won’t work.

Sales 64
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Money Doesn’t Talk. Why Most Startups Aren’t Announcing Their Seed Financings

Hunter Walker

Most of the startups we’ve backed at Homebrew don’t rush to announce their funding. Not because they’re all operating in stealth or pre-product – in fact some already are earning $1m+ in revenue per annum. YC companies use Hacker News to post jobs and have strong community groups, as does 500 Startups.