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How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

If you don’t have a good sales methodology already in place in your organization you might try reading that last link. The most likely outcome if you manage to interest the senior exec (for the sake of this post let me call her the CEO) is that she will refer you down the organization to somebody who would be involved in the decision.

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Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

ConversionXL

Often, little more than a form fill tells you about the potential for a five-figure sale months down the road. Google Analytics insights frequently end with raw counts of goal completions, leaving a yawning gap between on-site behavior and sales for companies with long sales cycles. Analyze and act on that data.

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software. We want to make sure you can break down the silos and manage to results.

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Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

We came to the Lean LaunchPad class wanting to build a mobile/web research management system aimed at helping qualitative researchers better manage the media they captured in the field. Here’s how that happened. We were ready to learn, but pretty confident we would end the journey in the same market space in which we started.

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Scaling Sales: Arming & Aiming – A’s, B’s & C’s

Both Sides of the Table

I’m not (and never will be) a good process manager because I’m not process driven myself. As the best sales leaders will tell you, “you have to align a company’s sales cycle with a prospects buying cycle.&#. I wrote a bit about how to better manage journalist relations in this post.

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Are You In Control Of Your Business?

YoungUpstarts

If you are not in a position to hire more personnel to manage different areas of your operations then it’s likely you’re still the wearer of various hats within the business – meaning you need a streamlined system that makes business operations as easy as possible, takes minimal time for you to manage and effortlessly keeps you in control.

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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

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