Why Your Customers Buy More When Value Outweighs Cost
ConversionXL
MAY 8, 2014
explained Flint McGlaughlin, Managing Director and CEO of MECLABS. “ This is called process value – giving prospects reason to keep moving forward within the sales cycle. “At MECLABS we’ve spent years asking and trying to answer a simple question: ‘Why do people say yes?’. It resulted in a 17% increase in subscriptions.
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