The Startup Magazine

OCTOBER 29, 2023

Metrics play a significant role in customer journey analysis, providing quantifiable data that can be analyzed to glean valuable insights. In this blog post, we will delve into the rationale behind monitoring the customer journey, essential metrics for comprehensive analysis, and how segmenting data can provide deeper insights.

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Metrics Customer Harvest Acquisition 158

The Startup Magazine

APRIL 4, 2025

Key Takeaways Discover why short-form video is revolutionizing brand marketing. What is Short-Form Video Marketing? In the fast-paced digital age, platforms like TikTok spearhead a revolution in how brands engage with consumers through short-form video marketing. Learn key strategies for crafting engaging content.

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Video Marketing Audience Social Media 95

Startup Professionals Musings

JANUARY 6, 2021

Fight the urge do more things, to attract more customers in a broader market. In reality, too many choices actually dilutes customer interest in your existing market, and makes your job of production, marketing, and support much more complex. The company has since gone public, and is still a market leader.

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Technical Review Technical Cofounder Advisory Board Cofounder 400

Duct Tape Marketing

OCTOBER 28, 2024

Small Business Owners: Who Should You Hire for Marketing? written by Jordan E read more at Duct Tape Marketing When it comes to marketing, small business owners have a big decision to make: who should you hire to get the job done? Outsourced Marketing Outsourcing your marketing can be a much more budget-friendly option.

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Small Business Hiring Marketing Jordan 80

Startup Professionals Musings

FEBRUARY 6, 2021

The last thing you need in a startup is a false start, where you can’t deliver on a product change deadline, or a new marketing channel. Define hard (data) and soft (anecdotal) metrics on the change, as well as on the quality of your leadership. Make sure metric results are available to the team, to keep them motivated.

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Metrics Technical Review Leadership Framework 387

Startup Professionals Musings

JUNE 23, 2021

As a consumer, I rarely pay attention to your marketing pitch, but I certainly always remember a exceptionally positive total experience with your team, based on a memorable set of interactions from first contact to discussions with friends. Incentives should be a combination of metrics and recognition to highlight results.

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Customer Technical Review Metrics Employee 369

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

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Campaign CTO Marketing Social Media 149

Startup Professionals Musings

JUNE 2, 2021

Manual tracking and occasional surveys won’t keep you competitive in today’s high volume and rapidly changing market. You need a platform that is comfortable with the global scope of today’s market, with it’s wide range of social and economic cultures, trends, and needs. You need to be part of a larger ecosystem.

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TechEmpower

JULY 24, 2023

How will you be taking this to market? What are your key Startup Metrics ? Often this ties to marketing support. How do we prioritize internationalization versus getting something to market? How can we leverage AI to get our product to market faster? Who are the other stakeholders involved? Ads, Viral/Social, SEO)?

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Developer Technical Review CTO Hire Fractional CTO 520

Startup Professionals Musings

MAY 1, 2020

I second his list of top innovation challenges and strategies to capitalize on untapped global startup opportunities: Create new markets rather than disrupt existing ones. With a singular focus on building unicorns, very rapid growth has been a key metric. Target a global market rather than a local from day one.

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Startup Professionals Musings

APRIL 28, 2021

If you are the hot-shot technical innovator that invented your solution, make sure you have an equally adept business and marketing expert to complement your skills. “If Pivot early, as required, to tune your features and marketing to meet the market and technical realities. The market is unpredictable and changes fast.

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Technical Review Merger Software Review Acquisition 329

The Startup Magazine

FEBRUARY 7, 2025

Freight management software helps brokers track shipments in real-time, optimize routes, and easily analyze performance metrics. Staying Competitive in the Freight Brokerage Market To maintain a competitive edge in freight brokering, it is essential to remain informed about industry trends and innovations.

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Developer Technical Review Software Review Reputation 125

Startup Professionals Musings

DECEMBER 30, 2022

They don’t realize that these are still rare, require a large risk, and may not be the best way to keep up with change in the market. As an alternative, I usually recommend more incremental innovation , derived from recognized market changes, done on a regular basis, without the big-bang expectation.

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Technical Review Silicon Valley Software Review Metrics 252

Startup Professionals Musings

FEBRUARY 8, 2020

If the customer need is obvious and large, the calculated risk is in the quality of your solution, your team, and marketing. Use metrics to measure results of marketing initiatives. I like marketing plans that come from both inside and outside the box, but have milestones and measurements.

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Management Entrepreneur Forecast Stock Options 322

The Startup Magazine

MARCH 21, 2025

Best Practices for Implementation Clarify Expectations: Define performance metrics clearly from the outset and ensure they align with the company’s broader strategic goals. This alignment enhances employee satisfaction and swiftly empowers the entity to adjust to changing market needs and technological progress.

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Software Review Technical Review Employee Agile 108

Startup Professionals Musings

OCTOBER 27, 2021

Most of the entrepreneurs I meet as an investor and advisor have no shortage of right-brain thinking, showing vision and creativity, but often don’t realize that their potential is being limited by a balancing focus on results, metrics, and customer specifics. Every balanced leader does marketing early.

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Technical Review Metrics Leadership Technology 332

Startup Professionals Musings

OCTOBER 14, 2022

The key elements of leadership in a company, both individual and organizational, are less tangible, but very critical in setting a market value for investment, acquisition, or going public. Every business and brand has unique requirements to fit into their market environment. Leadership brand development.

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Technical Review Due Diligence Valuation Leadership 323

Startup Professionals Musings

NOVEMBER 28, 2020

Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback. You don’t have to be a heavily funded later stage startup to get access to “big data,” customer analytics, and metrics dashboards. Incorporating a business entity early through online services.

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Intellectual Property Startup Angel Groups Social Media 404

Startup Professionals Musings

NOVEMBER 2, 2022

If the customer need is obvious and large, the calculated risk is in the quality of your solution, your team, and marketing. Use metrics to measure results of marketing initiatives. I like marketing plans that come from both inside and outside the box, but have milestones and measurements.

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Forecast Stock Options Technical Review Metrics 304

Startup Professionals Musings

JANUARY 15, 2020

The key elements of leadership in a company, both individual and organizational, are less tangible, but very critical in setting a market value for investment, acquisition, or going public. Every business and brand has unique requirements to fit into their market environment. Leadership brand development.

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Valuation Technical Review Due Diligence Leadership 311

Steve Blank

JANUARY 17, 2023

Three types of organizations – Incubators, Accelerators and Venture Studios – have emerged to reduce the risk of early-stage startup failure by helping teams find product/market fit and raise initial capital. Instead, they search and pivot until product-market fit is found. How Venture Studios Work.

Technical Cofounder 369

Technical Cofounder Intellectual Property Technical Review Incubator 369

Startup Professionals Musings

AUGUST 13, 2022

get the attention of the market they choose. Having a great idea in the wrong place won’t get you the funding you need, the experienced domain experts you want, or the pilot market results you need for survival. But it is an important metric for firms in pursuit of explosive growth.

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The Startup Magazine

MAY 3, 2024

Gibran Khurshid points out that traditional marketing avenues such as billboards and print advertisements are no longer sufficient. Medical professionals must adopt innovative marketing strategies that harness the power of technology and human connection to stand out.

Marketing 147

Marketing Social Media Analytics Audience 147

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

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Acquisition Cost Customer Sales Cycle 250

Duct Tape Marketing

JULY 11, 2024

Transform Your Business with the Metronomics Framework written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shannon Susko, a strategic business coach and author renowned for her innovative Metronomics framework.

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Framework Leadership Widget Metrics 91

Startup Professionals Musings

MARCH 6, 2021

A required metric is average days to payment compared to expectations. Many startups see initial revenue from customers, and love the fast growth, but fail to anticipate the cost of early vendor payments, monthly overhead costs, and later taxes. Considering the job done once a client has been invoiced.

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Technical Review Finance Startup Salary 379

Steve Blank

MARCH 15, 2017

I was having a second coffee with an ex student, now the head of a marketing inside a rapidly growing startup. His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. All good news. Why Do You Work Here? Titles Are Not Your Job.

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Startup PR Public Relations Channel 329

Startup Professionals Musings

JANUARY 25, 2023

Don’t fail to develop the proper comprehensive metrics for assessing how you and any partners are doing in terms of value creation. Others, lured by hot new markets, abandon their core prematurely, with equally disastrous results. Not having a means to measure holistic impact. Always keep a balance.

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Partner Operations Metrics Leadership 350

The Startup Magazine

MARCH 19, 2025

based digital marketing agency serving over 70,000 customers, offers relief through its integrated approach to online marketing. It combines website development, search engine optimization, social media marketing, and online reputation management into one cohesive solution. Hibu, a U.S.-based

Rhode Island 84

Rhode Island Ohio Web Development Social Media 84

Both Sides of the Table

NOVEMBER 14, 2017

What sized team can I afford in order to sell, market & provide service to these customers? But expanding beyond our core customers was going to take more effort than simply launching in new markets. We realized that operating a business in distributed markets presented multi-city coordination efforts that we weren’t prepared for.

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Operations New York City Technical Review Startup 286

VC Cafe

MARCH 31, 2025

Conduct brief initial market research: Spend about an hour researching to determine if there’s a substantial market with billions of dollars being made. Prioritize growth as the primary metric for fundraising: For Silicon Valley investors, growth is the most important factor, even more so than the team or past experience.

Cofounder 88

Cofounder Silicon Valley Technical Review PR 88

Startup Professionals Musings

NOVEMBER 30, 2022

They rarely highlight their marketing and relationship skills , even though, in my experience, these are more often the key to success in business than product skills. In addition to listening, they spent much of their time communicating their vision and marketing themselves to everyone they encountered.

Silicon Valley 284

Silicon Valley Technical Review Leadership Metrics 284

The Startup Magazine

SEPTEMBER 12, 2022

With these tricks, you’ll be able to establish a strong local marketing campaign and reach out to your community. The goal of local marketing is to get customers to engage with your store in person. Track this engagement by examining call conversion metrics. Pick a local campaign. Track calls.

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Marketing Campaign Software Review Community 144

Startup Professionals Musings

JUNE 1, 2022

It’s easy to jump to conclusions and attack the symptoms of a new problem, such as blaming the marketing team for declining sales. Analyze market events in the context of emerging trends. Put metrics in place to track decision results. Quick decisions and biases can be very costly.

Technical Review 302

Technical Review Social Media Metrics Hosting 302

Startup Professionals Musings

NOVEMBER 9, 2019

get the attention of the market they choose. Having a great idea in the wrong place won’t get you the funding you need, the experienced domain experts you want, or the pilot market results you need for survival. But it is an important metric for firms in pursuit of explosive growth.

Las Vegas 243

Las Vegas Silicon Valley Arizona Montana 243

Startup Professionals Musings

MARCH 19, 2022

With the power of the Internet, and the impact of the recent pandemic , the world of business services, such as accounting and marketing, have gone more and more remote. Clients need to feel comfortable that you expect quality work from your team and technology, and have metrics, modern tools, and controls in place to make it happen.

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Technical Review Social Media Metrics Media 303

Startup Professionals Musings

AUGUST 7, 2020

Strategic threats, including new competitors, market changes, and environmental issues need deeper analysis and full resolution, before they jeopardize your business survival. It’s your job as a leader to be the model high performer, quantify the team view with metrics, and expand awareness to the best outside competition and new tools.

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Technical Review Due Diligence Merger Social Media 312