ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Key brand tracking metrics. Market share. Have you built perceived value ?

Metrics 157

Metrics Marketing Campaign Audience 157

Startup Professionals Musings

FEBRUARY 8, 2020

If the customer need is obvious and large, the calculated risk is in the quality of your solution, your team, and marketing. Use metrics to measure results of marketing initiatives. I like marketing plans that come from both inside and outside the box, but have milestones and measurements.

Management 322

Management Entrepreneur Forecast Stock Options 322

Startup Professionals Musings

NOVEMBER 2, 2022

If the customer need is obvious and large, the calculated risk is in the quality of your solution, your team, and marketing. Use metrics to measure results of marketing initiatives. I like marketing plans that come from both inside and outside the box, but have milestones and measurements.

Forecast 304

Forecast Stock Options Technical Review Metrics 304

Startup Professionals Musings

AUGUST 27, 2014

If the customer need is obvious and large, the calculated risk is in the quality of your solution, your team, and marketing. Use metrics to measure results of marketing initiatives. I like marketing plans that come from both inside and outside the box, but have milestones and measurements.

Startup 283

Startup Forecast Stock Options Technical Review 283

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 289

Social Media Small Business Media Technical Review 289

Both Sides of the Table

MAY 23, 2012

There are obvious reasons the industry has had less-than-desirable returns, including: massive over-funding of the sector, huge increases in inexperienced venture capitalists that took a decade to peter out, and the massive correction in the value of the public stock markets that closed many exit opportunities for half a decade.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

Occam's Razor

JULY 12, 2010

Let's go look at some tools… Measuring "Invisible Virality": Tynt. Please click on the above image for a higher resolution version , including all the other metrics.]. Goes viral. I can measure the "invisible virality" / "spread" by this big huge non-commenting, non-tweeting audience.

Analytics 97

Analytics Viral Web Mobile 97

SoCal CTO

FEBRUARY 25, 2007

As I look at more and more start-ups predicated on viral growth, and at the use of social marketing, its becoming simultaneously easier to understand some aspects of viral growth and still a gap in understanding whats going to be that "hook" that will grab people at the end of the day.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

Version One Ventures

SEPTEMBER 19, 2012

Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition. As a VC, the biggest challenge in evaluating LTV models is that metrics can dramatically change at scale.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Investors look beyond top line metrics to assess other important factors. What should our MRR growth be?

B2C 141

B2C Technical Review Startup Retention 141

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Some have even tried original content (a la GoPro ), but originality without key integrations into the overall marketing strategy and media mix is hard to pull off/sustain. YouTube is amazing.

Analytics 151

Analytics Marketing Audience Channel 151

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product.

Viral 167

Viral API Startup Retention 167

YoungUpstarts

APRIL 21, 2013

Through rapid experimentation, short product development cycles, and rigorous measurements of the right metrics, they can ascertain what customers really want. Through learning milestones approximated to stages of a company’s development, one could achieve positive improvements in a it’s core metrics.

Lean 193

Lean Technical Review North America Startup 193

Duct Tape Marketing

FEBRUARY 24, 2017

3 Insights for Creating Viral Content written by Guest Post read more at Duct Tape Marketing. The great thing about content marketing as a whole is its ability to achieve various marketing goals through different content strategies. Appeal to broad, tangential audiences for high-quality media coverage.

Viral 71

Viral Campaign Social Media Audience 71

Startup Lessons Learned

MARCH 24, 2009

Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. Unfortunately, its easy to lose track of positioning effects when optimizing for a single metric.

Metrics 88

Metrics San Francisco Lean Viral 88

The Next Web

DECEMBER 4, 2013

Metrics on keywords, follower profiles and competitors all help define your target listener. With an innovative product in the consumer payment space, the company had viral-ready content. Think of this as a marketing expense; these early adopters are the most valuable members of your social marketing team.

Social Media 158

Social Media Media Viral Startup 158

Duct Tape Marketing

MAY 23, 2013

Thursday is guest post day here at Duct Tape Marketing and today’s guest is Emeric Ernoult – Enjoy! These are the first six key metrics non-robots must track to understand Facebook Page performance, why you need them and where to find them. #1: Why your fan reach metrics are likely the most important. 1: Fan Reach.

Metrics 78

Metrics Social Media Viral Technical Review 78

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn what growth hacking in marketing is and what it’s not. The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Why do people think growth hacking in marketing is controversial?

Retention 113

Retention Marketing Acquisition Channel 113

Duct Tape Marketing

MARCH 15, 2023

Cracking the Code of Data-Driven Marketing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Christina Inge In this episode of the Duct Tape Marketing Podcast , I interview Christina Inge. In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform.

Software Review 95

Software Review Marketing Metrics Analytics 95

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Companies use that money to market the product or service to more customers. In the old days, these media companies would then themselves plow this profit back into marketing and advertising, and grow. They’re off to cross the chasm.

Customer 156

Customer San Francisco Viral Lean 156

Startup Professionals Musings

FEBRUARY 17, 2018

If the customer need is obvious and large, the calculated risk is in the quality of your solution, your team, and marketing. Use metrics to measure results of marketing initiatives. I like marketing plans that come from both inside and outside the box, but have milestones and measurements.

Forecast 161

Forecast Stock Options Technical Review Metrics 161

leananalyticsbook.com

AUGUST 19, 2012

The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

eCommerce 129

eCommerce Marketing Social Media Retention 129

crowdSPRING Blog

MAY 31, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The image above is a mosaic of the most interesting photos from Flickr, based on Flickr’s mysterious “interesting” metric. Are there examples of native ads done right?

Social Media 94

Social Media Small Business Design Media 94

Startup Lessons Learned

SEPTEMBER 15, 2008

If its part of a viral loop, its probably trying to get them to invite more friends (on average). Focus on the output metrics of that part of the product, and you make the problem a lot more clear. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

ReadWriteStart

APRIL 8, 2023

Keeping up with trends is the reality show of the e-commerce world, which is constantly developing, gaining a significant market share, and driving online sales. The story behind its substantial growth in the market is simple: people love to shop in the most convenient way possible, and a smartphone is a perfect way to do it.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Startup Lessons Learned

NOVEMBER 7, 2008

Even more importantly, you can start to experiment with feature set, positioning, and marketing - all without building a product. Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. If you cant find any , maybe that means you havent figured out who your customer is yet. A very interesting strategy.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

ConversionXL

MARCH 6, 2019

The growth of B2B video marketing. Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media. Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. digital ad spend went to video.

Video 129

Video B2B Technical Review Campaign 129

SoCal CTO

OCTOBER 8, 2009

A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. Define what you need from a metrics and reporting standpoint. Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure. You only build what you need to prove that model.

Metrics 225

Metrics Startup Retention Acquisition 225

ReadWriteStart

NOVEMBER 10, 2010

Internal resistance, non-standardized metrics, multiple (and confusing) platforms and lack of resources prove great obstacles to planning. After all, virality often tends to be based on ideas that are new to the public. It should be measured, kept alive, supported and finally - utilized beyond the realms of the marketing department.

Social Media 134

Social Media Media Programming Viral 134

Startup Professionals Musings

SEPTEMBER 9, 2015

If the customer need is obvious and large, the calculated risk is in the quality of your solution, your team, and marketing. Use metrics to measure results of marketing initiatives. I like marketing plans that come from both inside and outside the box, but have milestones and measurements.

Startup 120

Startup Forecast Stock Options Technical Review 120

View from Seed

AUGUST 30, 2016

Let me start with a few addresses: 1355 Market Street. Incepted in 2012, Alignable’s platform hit the market in 2014, and since then, we’ve seen hundreds of thousands of business owners in North America join. “Users” is interesting, but the engagement metrics and value of users is where real success comes into play.

Social Media 185

Social Media B2B North America Media 185

Hearpreneur

OCTOBER 25, 2023

From crafting a compelling brand identity to mastering digital marketing, it's a multifaceted journey that demands careful planning and execution. By creating high-quality, engaging content on your website, you drive sustained traffic over the long term and establish yourself as a reliable player in the market.

eCommerce 143

eCommerce Omaha Entrepreneur SEO 143

Startup Lessons Learned

APRIL 7, 2010

At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. Or should you focus on user engagement or virality?

San Francisco 154

San Francisco Lean Metrics Design 154

SoCal CTO

NOVEMBER 10, 2009

I was in charge of all product management and marketing for the first year-and-a-half, that was a great learning experience with a very talented team of folks. You mention social / viral aspects at both Google Photos and United Online. It was also beneficial because I got some good experience with both B2B and B2C business models.

Management 150

Management Product Entrepreneur Silicon Valley 150

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams.

Metrics 55

Metrics Design Entrepreneur Startup 55

Brandanew

MAY 29, 2015

Content marketing and growth hacking are not mere buzzwords in hopes of fast movement but need time investment (and therefore money) on creating originality or quality experiences. Is Your Startup Marketing Team Copy-pasting Content? . Copying or hiring experts who specialize in copying- not in the Picasso manner, does not work.

Curation 100

Curation Social Media Viral Startup 100