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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z. By encouraging user-generated content (UGC), this type of ad more than any other has the potential to make your brand or product viral.

Customer 102
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The Strand: How an 86-Year Old Bookstore Uses Technology

Hunter Walker

While my title is Product Marketing Manager, I’m also the de facto Business Development, Public Relations and Product Manager. Just last year alone, we partnered with kate spade, Club Monaco and Memorial Sloan-Kettering Cancer Center. It went viral – almost 2,000 RT’s and likes. It’s beshert. It’s great. It is a huge hit.