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It is a common practice among marketers to cross-promote each other on their marketing campaigns. These tactics save a lot of time and effort that would normally be spent on developing new clientele, thus freeing up limited time and resources to focus on core business.
Where it stops being cool is when gifted and courted developers face outdated infrastructures and the attitude of large Valley corporates. Guest author Chris Heilmann has been a professional Webdeveloper since 1997 and has worked in various agencies and corporations on large, international products. Interviews are Applications.
A tech Startup OTOH may find themselves having to pivot as new players and innovation come into their market. Personally I feel the 'convey meaning but are made up words' approach are a marketing nightmare. It depends on how complex your *written* marketing strategy plan (you have one, right?) don't be extreme.
A note about NDAs: 1) almost no experienced entrepreneurs/VCs will sign them (in fact, you asking them too is widely considered a sign of inexperience), 2) It’s not clear they have any real value – are you really going to spend years suing someone who signed an NDA? Very, very few markets have room for only one player.
See Also 5 Marketing Mistakes I Made as a New Entrepreneur. I asked Ben Patterson, our Senior WebDeveloper here at Palo Alto Software, to share with me his process for choosing freelance workers for projects here at Palo Alto (yes—we use freelancers sometimes too!). Is freelancing a good choice for your business?
Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Take the market and break it down into smaller chunks. If you’re looking for a designer, engineer, or biz marketing guy – go to meetups / conferences that those people would go to. Should I require and NDA?
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