TechEmpower

JULY 24, 2023

How will you be taking this to market? Ads, Viral/Social, SEO)? Often this ties to marketing support. Social Integration/Viral Outreach Is your application tied into any social networks? Is it limited to login and Like buttons, or are you building a presence within the social networks themselves?

Developer 520

Developer Technical Review CTO Hire Fractional CTO 520

YoungUpstarts

JUNE 21, 2013

Building a business from the ground up can be a difficult process, and every entrepreneur knows the importance of marketing. There are many different types of marketing, and it isn’t uncommon for one or more of them to be overlooked by busy business owners. Professionalisms marketing startup startups'

Marketing 153

Marketing Startup Technical Review Viral 153

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. So why is online video such an attractive market to build a startup? Much of network television can cost $100,000 / minute to produce.

Video 339

Video Technical Review Distribution Aggregator 339

SoCal CTO

FEBRUARY 13, 2013

Leverage Existing Platforms or Third Party Products - you want to test your social network, grab Drupal and whip something together, or even just use a hosted service. We end up using WordPress a lot as the marketing front-end of our web sites. WordPress is pretty easy to hack.

Technical Cofounder 338

Technical Cofounder Technical Review CTO Hire Fractional CTO 338

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 289

Social Media Small Business Media Technical Review 289

Version One Ventures

SEPTEMBER 19, 2012

Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition. Even more interesting are businesses that create network effects like marketplaces or social networks.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Both Sides of the Table

MAY 23, 2012

There are obvious reasons the industry has had less-than-desirable returns, including: massive over-funding of the sector, huge increases in inexperienced venture capitalists that took a decade to peter out, and the massive correction in the value of the public stock markets that closed many exit opportunities for half a decade.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

Mike Michalowicz

FEBRUARY 11, 2013

The most common question entrepreneurs ask me, is “how can I improve my marketing with no or little money?’ Just one of these ideas may trigger a marketing opportunity that you never considered before. Social Media Marketing Strategies. Never Stop Growing Your Network. Network Your Networks.

Small Business 167

Small Business Marketing PR Social Media 167

Occam's Razor

SEPTEMBER 24, 2012

This audience is immensely attractive to Brands and Marketers around the world. Completely ignore the question of whether Facebook works (for many, many, many companies it is a very effective marketing channel). It is always so cool to run marketing campaigns in large homogenous markets (like Europe, Asia, or large chunks of the US).

Metrics 165

Metrics Advertising Marketing Social Media 165

Both Sides of the Table

OCTOBER 22, 2010

He stood up, grabbed the mic and gave a heartfelt overview of his experiences in experimenting with new technologies to build relationships with his audience, get feedback on his product quality and to market his music all the way to the top of iTunes. To stay the crowed was “wowed&# was an understatement. This was in the 90′s.

Entrepreneur 356

Entrepreneur Los Angeles Norway Audience 356

The Next Web

DECEMBER 4, 2013

Starting out, you can’t hit every network and outlet full-force. Prioritize social networks. Choose at least a network or two that match your business’ current scale in addition to starting aspirational presences on obvious services like Facebook and Twitter. Startup Example: Cloudera. Strategy Adopted: Blogger Outreach.

Social Media 158

Social Media Media Viral Startup 158

Both Sides of the Table

JUNE 28, 2018

My friend Michael Broukhim, founder & co-CEO of FabFitFun and I recently had a catch-up meeting for 3-miles on the Santa Monica “Bird Trail” No company has ever elicited so many questions by friends, colleagues, entrepreneurs, fellow VCs and journalists as has Bird, the company that pioneered the electronic scooter as a service market.

San Francisco 256

San Francisco Valuation Los Angeles Technical Review 256

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product.

Viral 167

Viral API Startup Retention 167

Both Sides of the Table

APRIL 4, 2011

He told me in some combinations of device / OS / network they are crashing 4 times per 100. All applications crash and this is especially true in the nascent mobile world where dealing with device types, OS’s & networks adds one hell of a configuration management problem. Measuring viral adoption is obviously important.

Metrics 346

Metrics Startup Acquisition SEM 346

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), It is a social network (like Facebook). YouTube is magnificent. YouTube is amazing.

Analytics 151

Analytics Marketing Audience Channel 151

YoungUpstarts

OCTOBER 13, 2013

Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. Rather, the challenge is this – how can we transform fans and followers on social networks into actual money paying customers? e) Social Commerce (sales, reach and group marketing efforts, often by affiliates).

Technical Review 187

Technical Review Software Review Customer Social Media 187

YoungUpstarts

SEPTEMBER 15, 2011

During the launch of Blackberry 7, RIM executives mentioned that Southeast Asia is a key market for developing applications. RIM has over 67 million subscribers to-date, which makes it easy for any developer to build an application for a global market. Can you elaborate? Aziz: RIM has over 300,000 registered developers globally.

Developer 207

Developer Asia Thailand Singapore 207

VC Cafe

NOVEMBER 2, 2019

In Rob Go’s words: For seed and Series A deals, investors will also need to see a high-potential team with founder/market fit , a large and attractive market opportunity , and a business model with increasing returns to scale. Investors look beyond top line metrics to assess other important factors. Consumer apps and services.

B2C 141

B2C Technical Review Startup Retention 141

ConversionXL

APRIL 4, 2017

How you decide to invest in marketing channels can make or break your business. Rather, marketers get trapped in the fervent anxiety of needing to be everywhere at once. An Overview of Common Digital Marketing Channels. Marketers spend a ton of money on search ads, and as you can assume, Google owns a large part of the market.

Channel 118

Channel Marketing Viral SEO 118

View from Seed

AUGUST 30, 2016

This is a guest post by Alignable CMO Dan Slagen about the missed opportunity the company has identified in social networking, and why they’ve chosen to build the business on the East Coast. Let me start with a few addresses: 1355 Market Street. And most notably absent is building a network. 2029 Stierlin Court.

Social Media 185

Social Media B2B North America Media 185

SoCal CTO

JUNE 15, 2011

The purpose of Branchout is helping people to network their way to jobs. Instead, I want to look at how they've integrated themselves with Facebook and particularly how they engage users to help viral spread. Later in this post, I'll talk about some of the downside of how they've made this viral.

Viral 331

Viral Startup Networking Social Network 331

crowdSPRING Blog

MARCH 15, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The chart above shows age distribution within major social networks and online communities. Why Your Marketing Campaign Sucks | TechCrunch – [link].

Social Media 105

Social Media Small Business Design Media 105

SoCal CTO

JUNE 15, 2011

The purpose of Branchout is helping people to network their way to jobs. Instead, I want to look at how they've integrated themselves with Facebook and particularly how they engage users to help viral spread. Later in this post, I'll talk about some of the downside of how they've made this viral.

Viral 323

Viral Startup Networking Social Network 323

Both Sides of the Table

MAY 19, 2010

But truthfully both Dana and I are more aligned with the lean startup principles and believe you only go FAT when you’ve really proved out your product / market fit. The “private sale” market phenomenon was started in France by Vente-Privee (literally means “private sale”) and was replicated in Germany by BrandsforFriends.

Partner 240

Partner New York City Cofounder Syndicate 240

VC Cafe

MARCH 16, 2025

Below are a few characteristics that we look for when evaluating consumer tech investments at Remagine Ventures: Strong Team with focus on execution: The consumer space is highly competitive, demanding excellence in all aspects, including design, marketing, community building, PR, and growth. Speed is also critical.

Technical Review 78

Technical Review B2C Generative AI IPO 78

reidhoffman.org

NOVEMBER 12, 2013

This gave me an idea: I could help many more entrepreneurs by making the deck available not just to the Greylock network of entrepreneurs, but to everyone. Friendster’s valuation set the tone for the entire social networking space. The graphic we chose emphasizes that it is a network of people. we had no revenue.

Entrepreneur 111

Entrepreneur Viral Revenue Networking 111

YoungUpstarts

JULY 4, 2019

The year was 2015 and my company, Shareability, had already been behind some of the biggest viral hits of the past few years. The resulting video, “Ronaldo in Disguise,” became an immediate viral sensation. Going Viral. There was a time when “viral” simply referred to, well, viruses. The shoot was on.

Viral 127

Viral Video Spain Internet 127

Version One Ventures

OCTOBER 18, 2012

In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. This trend is particularly true in markets that are highly susceptible to network effects, such as online auctions and social networks.

IP 163

IP Technical Review B2C Social Network 163

Duct Tape Marketing

MARCH 15, 2023

Cracking the Code of Data-Driven Marketing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Christina Inge In this episode of the Duct Tape Marketing Podcast , I interview Christina Inge. It's brought to you by the HubSpot Podcast Network. Like this show? This is John Jantsch.

Software Review 95

Software Review Marketing Metrics Analytics 95

The Next Web

AUGUST 19, 2013

This mix is not a good start when it comes to sales and marketing. There were no sales people in the USSR – the government just decided what to produce and in which quantities, – so I pretty much have an anti-­sales­-and­-marketing background. Inbound marketing: Selling one-to-many. Inbound marketing has some downsides.

Belarus 137

Belarus Viral Channel Startup 137

The Next Web

DECEMBER 19, 2013

When I announced my departure without a plan, the network I grew from blogging, reached out with support. Of course, my professional experience and accomplishments were instrumental in creating these opportunities, blogging amplified peoples’ interest in me and helped market my expertise. Fortunately, writing paid off. And that’s fine.

Stealth 167

Stealth Cofounder Social Media Viral 167

YoungUpstarts

MARCH 18, 2015

And that’s not just triggering a shift in social order, it’s also changing the tides in marketing – specifically demanding that marketers and manufacturers pay attention to the fast-growing demographic of the mobile gamer. How Mobile Gaming Marketing Will Change. Thinking Aloud Jessica Oaks marketing mobile gaming'

Mobile 100

Mobile North America Marketing Technical Review 100

YoungUpstarts

DECEMBER 5, 2012

Written by marketing consultant Mark Schaefer , the book traces the origins of “citizen influence” on the social web, delves deeply into the world of Klout , and provides tips on how one can navigate this new digital landscape. Increasingly, influencers matter more and more in the world of marketing. Nuff said.

Technical Review 160

Technical Review Singapore Algorithm Social Media 160

The Next Web

DECEMBER 2, 2013

Therefore, if you want to bring an MVP ( Minimum Viable Product ) to market, Werdelin approximates that you’ll need $50,000 to $250,000 , depending on the skill sets of the developers and designers you hire. It becomes increasingly difficult when you’re trying to scale your business both from engineering perspective and market penetration.

Cost 168

Cost San Francisco New York City Ruby 168

Agile VC

MAY 26, 2011

The market size for online advertising, e-commerce, and web premium services are 1/10th to 1/3rd the size they are today. To give you a sense, for 2002 the entire US online ad market was $6B and had shrunk year over year (it was $25B+ for 2010). We’re a how-to site and community for small business on marketing. .

Term Sheet 178

Term Sheet Silicon Valley Technical Review Social Network 178

YoungUpstarts

MARCH 27, 2012

For some, social media is just a natural outgrowth of an already established marketing strategy; for others, they’ve done an exceptional job harnessing the power of social media. Its no secret that marketers are flocking to social media in order to connect businesses with new customers and maintain existing customer relationships.

Social Media 202

Social Media Media Small Business Reputation 202

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn what growth hacking in marketing is and what it’s not. The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Why do people think growth hacking in marketing is controversial?

Retention 113

Retention Marketing Acquisition Channel 113