Marketing Operations Product Development Sales Cycle 
The Startup Magazine
JUNE 20, 2024
When it comes to B2B startups, effective marketing can make or break a company’s early growth trajectory. With limited resources and high stakes, startups must be strategic about every decision, particularly when it comes to marketing. One increasingly popular strategy is to hire a fractional chief marketing officer (CMO).
The Startup Magazine
AUGUST 11, 2023
The fundamental objective and aim of seed investment is to assist a company in launching its operations successfully. It is necessary to cover the early stages of product development, thorough market research, and other processes during the initial step. Hence they will miss the finish line.
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Version One Ventures
SEPTEMBER 17, 2013
This preference isn’t necessarily due to market size, but rather the structure of the market: are there only a few dozen customers that might buy your product or are there thousands, or even tens of thousands of potential customers? These are long sales cycles, often with multiple departments and stakeholders involved.
Small Business Force
AUGUST 27, 2017
The CEO and founder, who hired and fired the staff, blamed the lack of sales on two things. First, he felt that the sales people did not know how to sell the product, even though it went through three different market positionings over that nine-month period, and they had little or no training, as previously noted.
Startup Lessons Learned
APRIL 14, 2009
Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.
Hippoland
AUGUST 8, 2018
As a result, second time founders very often shy away from ad-based consumer ideas, but when they do, they think about what viral mechanisms you can implement *first* and engineer the product around that mechanism. Marketing first. Product second. Sales cycles matter though. don’t think about at all.
Hippoland
AUGUST 8, 2018
As a result, second time founders very often shy away from ad-based consumer ideas, but when they do, they think about what viral mechanisms you can implement *first* and engineer the product around that mechanism. Marketing first. Product second. Sales cycles matter though. don’t think about at all.
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